A Good Investment vs a Bad One

Posted: June 16, 2023 by datechguy in economy, gaming
Tags: , , , ,

My son sent me this link concerning a kickstarter campaign here is a screen shot of it’s progress:

With 15 days to go this project is funded nearly 5x beyond what it needs.

Of course in fairness the original Groo dice game was not only hilarious but easy and fun to play so a revival makes sense. I still have my copy from when I owned a comic book store in the 1980’s I remember it fondly and highly recommend it. Based on the response there are plenty of other people who think the same so I suspect this will be a moneymaker for Steve Jackson games.

On the other hand there are some investments that simply don’t pay off:

Those are fully stocked store shelves of this merchandise, as if no one had touched them for weeks. Nobody wanted a Pride chew toy for their pet, nobody wanted Pride children’s wear, or transgender-themed children’s toys (I had to look up what Kidd Kenn was in the blue and pink box on the last in the sequence — a rap star), nobody wanted a Pride baking kit, nobody wanted LGBTQ+-themed liquor, or LGBTQ+ cups to put them in. Notice that the liquor is already on sale. Nobody wanted rainbow kid boots.

That’s shelf space that could have been used for merchandise that people wanted to buy, and in retail, efficient use of shelf space for things that sell is the name of the game. They pay people to determine those things. These items at Target Kearny Mesa were all displayed prominently at the front of the store, no back of the store decision for them. You’ve heard of “dead-naming”? Well, this was “dead-spacing.”

UnexpectedlyTM of course.

The reality is that both of these items are dealing with a niche market. The difference is that the makers of the Groo game aren’t pretending that their market is bigger than it is so they will show a profit. These guys at Target, not so much.

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