Archive for the ‘media’ Category

By John Ruberry

We’re approaching the two-month mark of the Bud Light boycott, which of course began when transgender social media, utilizing his–yes his–goofy 1950s-sitcom ditz schtick to recklessly promote Bud Light beer

Immediately, I was confident that this boycott had staying power, despite the increasingly irrelevant mainstream media telling its dwindling audience it did not. As Da Tech Guy himself explained, Anheuser-Busch’s problem is that Bud Light is too easy to boycott. Coors Light, Miller Lite, which taste similar–assuming that light beers have a distinguishable taste–are usually available in the same liquor stores, supermarkets, bars, and restaurants. And they are all priced about the same. 

American megabrewers are selling image and personality. Beer? Not so much. And in a few days, Bud Light, after partnering with Mulvaney, torched its macho brand-building work of four decades in just a few days. “Fratty” is the word used by the now-on-leave marketing head for Bud Light, Alissa Heinerscheid. Anheuser-Busch’s non-apology from its CEO only fanned the flames. 

Bud Light’s slogan is, “Easy to drink, easy to enjoy.” And it’s easy to boycott.

I have to reach back to Monty Python’s Flying Circus to find a worse marketing campaign. 

Boss (John Cleese character): Now, let’s have a look at the sales chart (indicates a plummeting sales graph). When you took over this account, Frog (Eric Idle character), Conquistador was a brand leader. Here you introduced your first campaign, “Conquistador Coffee brings a new meaning to the word vomit.” Here you made your special introductory offer of a free dead dog with every jar, and this followed your second campaign “the tingling fresh coffee which brings you exciting new cholera, mange, dropsy, the clap, hard pad, and athlete’s head. From the House of Conquistador.”

Yeah, I know, Bud Light’s Mulvaney campaign hasn’t been, so far, as awful for Anheuser-Busch as it was for the fictional Monty Python coffee brand. But sales of the beer continue to slide. Last week, by way of a $15 mail-in rebate, A-B started giving the beer away, because, unlike wine and hard liquor, beer has a brief shelf-life. 

So, yes, boycotts can be effective. 

But we were told by the mainstream media that boycotts don’t work.

Here a few examples of that wrongness:

Six weeks ago, ABC News’ Max Zahn and Kiara Alfonseca cautioned us about boycotts, “However, the campaigns rarely succeed in hurting a company’s sales or influencing its decision making.”

Around that same time, Patrick Coffee (no relation to Python’s Conquistador Coffee) of the Wall Street Journal, while citing other experts, opined that about the Bud Light boycott that “such campaigns often have failed to deliver a meaningful blow.” (Paid subscription might be required to access the link.)

Citing “research,” and of course falling back on “experts,” Becky Sullivan of NPR warned us “that other social media-fueled boycotts were short-lived.”

So where are the finger-waving fact-checkers? Why haven’t these articles been revised?

Meanwhile, Target is facing a boycott over its prominent promotions of “tuck-friendly,” that is, male-genitilia-hiding, swimsuits, as well as arguably promoting the trans agenda to children. It has lost $10 billion in market valuation since a boycott began against Target. 

Such a move is now called “Bud Lighting.”

This won’t be the last time that I say, when you get woke you go broke.

And it won’t be the last time I point out instances where the mainstream media was wrong.

John Ruberry regularly blogs at Marathon Pundit.

By John Ruberry

A little over a week ago Black Knight, a six-episode dystopian series set in Korea, began streaming on Netflix. 

It’s 2071, decades earlier a comet struck Earth. The Korean peninsula is now a dunes-covered desert, only one percent of the population survived the disaster. Earth’s atmosphere is poisonous. Most of landmass of Earth is underwater,

The government is a corporatist dictatorship. The corporation is the Cheonmyeong Group, led by Chairman Ryu (Nam Kyung-eub), but run by his evil son, Ryu Seok (Song Seung-heon). The Republic of Korea–presumably North Korea and the Kim family didn’t survive the blast–is led by a president (Jin Kyung), but Ryu Seok is really in charge. He’s a Rahm Emanuel-style “Never let a crisis go to waste” type. 

That tiny population is divided into four groups, castes really, and the top group is the Core, which consists of the Cheonmyeong Group and the top tier of the government, and a couple of middle classes, General and Special. But the majority of the survivors are classified as refugees, who for the most part scrape out a miserable survival in the ruins of the former city of Seoul.

The Core of course enjoy a luxurious existence. 

All but the refugees have coveted QR codes tattooed on a hand that allows them entrance into restricted areas–and to purchase desperately needed supplies, especially oxygen.

Is there a way out from the misery for the refugees? Yes, the legit path is to become a deliveryman, a truck driver for the Cheonmyeong Group, transporting those vital supplies. Think of Mad Max in The Road Warrior driving a semitrailer as the wheeled army of Humongous follows him around the Wasteland, only for a post-apocalypse Korean Amazon. The greatest of these deliverymen is 5-8 (Kim Woo-bin). In the post-apocalyptic Korea, deliveryman eschew their birthnames in exchange for the numbered district they service. By the way, there are some female deliverymen.

The other way for the refugees to escape their bleak lives is the criminal path–becoming Hunters. Once again, think of the mobile gangs of the Mad Max franchise. These Black Nights fire back–and 5-8 even electrocutes a pair of them who make the mistake of climbing onto his truck. 

Yoon Sa-wol (Kang You-seok) is a mischievous refugee teen who idolizes 5-8–he even plays a 5-8 computer game–and he and dreams of becoming a deliveryman. Sa-wol is illegally living with two sisters, one of them is Major Jung Seol (Esom). The sisters, I believe, are classified as Special, one notch down from Core.

Sa-wol is an orphan–so yes, he’s yet another “chosen one,” along the lines of Luke Skywalker, Harry Potter, and Frodo Baggins.

Predictably, the paths of 5-8, Seol, and Sa-wol cross. 5-8 has learned that he has much more to offer Korea than being a deliveryman, even one who is already a folk hero.

Black Knight is an enjoyable Netflix diversion. There is of course an abundance of action but also some subtle humor. For instance, 5-8, despite breathing poisoned air, still smokes cigarettes. 

More direct humor is offered by Sa-wol’s pals, with the unusual names of Dummy (Jung Eun-seong), Dumb-Dumb (Lee Sang-jin), and Useless (Lee Joo-seung), who live with a clever mechanic and inventor, Grandpa (Kim Eui-sung).

But if you are looking for a romantic storyline, look elsewhere. There are no love stories in Black Knight.

If you are a connoisseur of compelling cinematography and sharp CGI, then you’ll love Black Knight

And if you drive a delivery truck for UPS, a grocer, and especially Amazon, then let your imagination run wild and dream away as you watch, and presumably love, this series. 

Black Knight is rated TV-MA by Netflix for violence and smoking. It is available for viewing in Korean with subtitles, in English, and several other languages. I watched it in Korean.

John Ruberry regularly blogs at Marathon Pundit.

By John Ruberry

When does a local crime story become a national one? Outside of a mass shooting, a local crime story becomes a national one when there is a race element. 

On May 1, a deranged homeless man, Jordan Neely, was threatening passengers on a New York subway train. A former marine, Daniel Penny, aided by two other passengers, placed Neely, who by the way had 42 prior arrests, in a chokehold. Penny has since charged with second-degree manslaughter. I’m sure that you know these details: Penny is white, Neely is black.

The mainstream media, to use an old radio term, still has the Neely killing on heavy rotation.

On May 6 a much more troubling homicide occurred on Chicago’s South Side. Aréanah Preston, a Chicago police officer, had just finished her shift. As she exited her car in front of her home, Preston, who was still in uniform, was shot to death. Jakwon Buchanan, 18, two 19-year-olds Trevell Breeland and Joseph Brooks, and a 16-year-old, Jaylen Frazier, have been charged with her murder.

Preston, 24, was to have been awarded her master’s degree from Loyola University on Saturday. 

Here is the headline about the arrest of the alleged murderers from CWB Chicago, 4 people, all with extensive juvenile criminal backgrounds, killed off-duty Chicago cop during armed robbery: prosecutors.

By now you probably know why the murder of Preston is not a national news story. Preston, and the alleged killers, are African American. If the accused murderers were white, reports about this homicide would dominate the news outlets, particularly MSNBC and CNN, who would introduce each segment on the cop killing with a custom graphic and somber music. 

There are additional chilling details about the alleged perpetrators, all of whom are in jail, bail has been denied.

Their crime spree began early on the morning of May 6, according to a Cook County assistant state’s attorney, because the girlfriend of Jakwon Buchanan needed money for a barbecue. That’s right, a barbecue. Buchanan, by the way, has a pending carjacking case in juvenile court. 

First, the four teens, who were dressed in black and wore face masks, stole a Kia Forte, after robbing a woman of her charge cards, her smart phone, and a Louis Vuitton belt. As for the youths’ look and their criminality, think Alex and his “Droogs” from A Clockwork Orange crossed with ninja warriors from a 1980s action film. Next, a 62-year-old woman and her son’s girlfriend were robbed by at least three of the teens of a phone and a Coach purse. Then two of the accused allegedly robbed a man as he was leaving his car.

Then Preston was murdered. Her gun was taken and one of the accused allegedly sold her weapon.

I can describe the four accused killers with two words, ones that the holier-than-thou media has deemed racist: “Career criminals,” despite their youth, and “super-predators.” Remember how CWB Chicago portrayed the four, “all with extensive juvenile criminal backgrounds.” And CWB Chicago, citing a law enforcement source, said of two of the accused, “Brooks and Buchanan ‘are by far in the top 10 for prolific juvenile carjackers over the last two years.'”

Here’s another recent story from CWB Chicago about two different thugs–that’s right, I said it, thugs: Chicago boys charged with 16 armed robberies and carjackings. They’re 15 and 16 years old.

On Monday, Brandon Johnson, a Democrat who is essentially a creation of the far-left Chicago Teachers Union, will be sworn in as mayor of Chicago. Until his mayoral campaign began Johnson was a “defund the police” guy. Among other things, Johnson favors sending social workers, instead of cops, to domestic disturbances. After a riot last month in downtown Chicago, the mayor-elect had this to say about the creeps, “It is not constructive to demonize youth who have otherwise been starved of opportunities in their own communities.”

Sheesh.

If people do demonic things, they can expect to be demonized.

A few days later, Johnson doubled down on those initial remarks about the rioters. “They’re young,” Johnson said. “Sometimes they make silly decisions! They do. So we have to make sure that we are investing to make sure that young people know that they are supported.”

Investing? 

Johnson is a big proponent of summer jobs programs for young people. I don’t believe such employment would cause youths like Buchanan, Frazier, Brooks, and Breeland to alter their destructive life decisions for $15-an-hour make-work jobs.

Chicago is stacked with career criminals and super-predators. My solution to the city’s crisis is simple, aggressively prosecute these lawbreakers and imprison them when they are found guilty. Johnson, Cook County’s so-called prosecutor Kim Foxx, and Cook County Circuit Court chief judge Tim Evans don’t agree with me. They’re “root causes” people. 

Sadly, even though some moms rise to their challenge, there is one root cause the media and left-wing politicians refuse to discuss. Over eighty percent of African American births in Chicago are to single mothers

I don’t know what the solution to that problem is. But admitting there is a problem is the first step in confronting it. 

On Wednesday, four days after she was to receive her master’s diploma from Loyola, the funeral for Preston will be held.

John Ruberry regularly blogs five miles north of Chicago at Marathon Pundit.

One of the things that I argue over and over again is that you have to take for where and what they are.

There are things about Donald Trump that drive people absolutely nuts. Almost all of them are about style and ego but in the end you can’t get all of the positives from Trump without the rest of him. He is who he is and all of those things that he is what made his administration, in my opinion the third most successful presidency in the history of this country.

And the CNN Town hall demonstrated why.

Trump took no prisoners and doggedly took all that was thrown at him and made the case for his second term.

CNN wanted to talk election 2020 and January 6th and Trump swatted it right back at them making point that the left ignored for years and then still moved forward on the issues that people actually care about.

The best measure of how well Trump did is the absolute meltdown the left is having over the American people being able to see Trump make his case in his own words.

The angriest people in the world seemed to be the CNN folks in the panel afterwards but it also produced what was in my opinion the best moment of the night where Congressman Byron Donalds was quoting testimony given under oath vs Anderson Cooper trying to “correct” him by quoting a book which is not written under oath.

Put simply we saw Donald Trump at his best, willing to say the truth to people who push a lie, willing to talk straight and make his case. I disagree on his comment concerning Disney vs DeSantis but that’s OK, he used the media well making his best case to the American people without the filter that the left so wants to keep on.

This is the Good Trump and if he wants to win the GOP nomination that is the Trump we need to see.