I’ve got principles, and if you don’t like them, well, I’ve got others
Groucho Marx
There are all kinds of niche markets in the world. We bloggers are a niche market, comic book people are a niche market, Doctor who fans are a niche market, Candle Pin bowlers are a niche market. Model Train people are a niche market. Baseball simulation gamers are a niche market Pinball is a niche market.
And if there is one thing that is true about a niche market is it’s this. Niche markets can only support so many people or producers. If the number of producers exceeds the market eventually they will disappear, even faster if the market contracts which often happens if there is a brief bubble of popularity.
The woke left is a niche market. It seemed larger because most normal people didn’t want to have to deal with that idiocy and found it easier to go along or ignore them. Because it was a loud niche market with some billionaires who had money to burn behind them, they seemed larger than they were but eventually you reach a point where the billionaires don’t want to fund it and the advertising people figure out there are too few eyeballs to be worth the money they are paying. It’s one think to be accepted at parties but the shareholders still want their return.
That’s why you see the retreat of DEI everywhere. Once people stood up to it people realized just how unpopular it was and it had the potential to cost them money companies ran from it like the plague.
And that brings us to Joe and Mika.
It’s quite possible that they actually believed that Trump was going to lose, and lose by a lot and thus continued to play to the niche market their network in general and their show in particular choose to embrace. Sure they and most of the left calling Donald Trump a Nazi had no problem with him for 60+ years but this was a matter of power for the left so after puffing him up in the primaries as a sacrificial lamb they dropped him like a rock when he became a threat to the niche they served.
And so for eight long year they made their living banging the “Trump is Evil” drum.
Then the bottom fell out of the market, the first sign was the Biden debate, the 2nd sign was the Kamala campaign and election day solidified it.
MSNBC kicked ass on rating on Election night because a lot of conservatives turned on the channel to watch them squirm, now that the election is over there simply is not enough of a niche market to keep them paid. So what do you do when you’re a couple in your Sixties and late fifties and the prospect of your television career is looking bad because your niche audience is going away?
Why you break out of that niche.
Yeah this move is going to upset Olberman and Jen Rubin and the Ladies on the view, but it has the potential to bring in eyeballs that normally might not give them a first look let alone a 2nd.
And there is of course always the potential of Trump calling in which would send rating and exposure through the roof.
Those two things may be enough for advertisers to decide to say put and the alternative of doing nothing is not likely to bring in the bucks. They saw the advertisers return to X they know where the dollars and eyeballs are so they are trying to do what is the primary job of TV personalities, attract eyeballs.
Jen, Keith and Jojo it’s not personal, it’s strictly business.
Oh and all that Trump stuff about being Hitler and a dictator?
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