Archive for the ‘economy’ Category

Why YOU should advertise on DaTechGuy on DaRadio?

Posted: November 23, 2010 by datechguy in DaTechGuy on DaRadio, economy
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Ok you all know that the radio show is now how I make my living. I’ve got enough of a pad that I have till the Jan shows to get to the point where it supports me. I’ve gone door to door (with some success) I’ve e-mailed bloggers (with limited success) and I’ve called conservative groups (with no success). Let me make the argument directly why YOUR business and or group should be advertising on DaTechGuy on DaRadio:

#1. Reach:

WCRN is a 50,000 WATT AM radio station in the second largest city in New England. My show as an evening show broadcasts when other stations are powered down. During the day the station is heard in 7 states, at night that number nearly doubles and includes Canada. Why would you NOT want to run ads with that kind of reach?

#2 Bloggers

My guests for every show are bloggers, Large National Bloggers and smaller local bloggers. Each of these people have regular readers and twitter followers. Stacy McCain has just got his 5,000,000th hit. The Lonely Conservative is rated a top 100 conservative blogger, Sissy Willis (show 3) has almost 3000 twitter followers. If even one in ten of their readers, followers etc tune in that extends the audience tremendously, particularly when said blogger posts about coming on.

#3 Audience

WCRN has been building an evening of political talk with some success, we had 27 local, state and federal office seekers appear on our big Halloween show. Activists, Tea Party members, political junkies and conservatives have been attracted to the show.

#4 Timing

Hey who would want to buy ads on a new political show featuring Nationally known bloggers, whose audience is composed of people who follow politics that reaches all of NH during the 2011 primary season?

#5 Price:

I am buying the time on the show. So the ads are bought directly through me. So for as little as $20 for a single 15 sec ad or $198 for two 30 second ads per show for 4 weeks (8 ads) or $720 for 16 minutes of advertising over four shows.

If you are say Mitt Romney’s Free and strong America PAC. How much would you pay to get a regular 60 second commentary played for times a show for four weeks, giving you:

  • That reach
  • Those online blogger streamers
  • That audience
  • And all just in time to lay the groundwork in NH.

How much? You would sure pay more than $720 every four weeks! In fact you’d buy that time just to keep Huckpac, or SarahPac or Tim Pawlenty’s Freedom First Pac, or Newt Gingrich’s American Solutions Pac etc from getting those 50,000 watts for themselves. I mean that’s under $9400 for a year! Do ya think any of those Pacs can afford that? Cripes If I’m the dems I’d have a friendly business buy the time to keep them ALL off.

And on a smaller scale You are a conservative non-profit trying to gain membership or a smaller blogger trying to generate hits. $198 buys four 15 second ads on 4 shows or two 30 second ads on those same for shows!

Or say you are having a Conservative event like CPAC For $810 you would have Thirty Six 30 second ads promoting CPAC every week in Dec and Jan beamed with 50,000 Watts all over New England and beyond!

This is only the second week of the show.  The time to get in the door is NOW before the room gets full.

If you want me to contact you with more information ad a comment with contact info, I’ll grab the info (without putting the comment online) and contact you directly.

It’s not an “investment” its “spending”

Posted: November 18, 2010 by datechguy in economy, opinion/news
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Investment

1. In finance, the purchase of a financial product or other item of value with an expectation of favorable future returns. In general terms, investment means the use money in the hope of making more money.

2. In business, the purchase by a producer of a physical good, such as durable equipment or inventory, in the hope of improving future business.

investing:

to put (money) to use, by purchase or expenditure, in something offering potential profitable returns, as interest, income, or appreciation in value.

spending

to pay out, disburse, or expend; dispose of (money, wealth, resources, etc.): resisting the temptation to spend one’s money.

deficit spending

The amount by which a government, company, or individual’s spending exceeds its income over a particular period of time. also called deficit or called budget deficit.

I have had very little time to listen to Morning Joe lately as the Radio Show premiere is under 55 hours away and as the latest member of the 99 week club I have to be off selling ads or my mortgage will not get paid.

Today I had some time after dropping my son off at school and I had the displeasure of listening to John Kerry’s rant this morning.

In addition to boasting about the democrats win in Massachusetts (with a little help from their friends) John Kerry talked about how people have been decided by the republicans about taxes.

He repeatedly talked about government “investments” but then mentioned corporate “spending” on lobbyists to stop good things like carbon and energy taxes.

This is the height of liberal speak. So lets bluntly say aloud what needs to be said:

Government doesn’t produce anything. Every Dollar that Government has is collected in taxes or fees or fines from either the public or businesses. The only exception I can think of are leases of government (read the people’s) property.

Government doesn’t invest it SPENDS. It may spend on useful things , the Military, food inspections, the National Weather Service, but these are not investments it is spending.

Business however when it spends it does so for a return. That is a true investment. Even the use of lobbyists to effect a law is an actual investment with the expectation of a return.

I have one simple rule. If an official refers to spending as an investment, that tells me that they can’t justify it without wordplay.

Have some guts! If you think your spending is good and worthwhile and justifiable then call it what it is and defend it, but don’t’ insult my intelligence by calling it an “investment”.

“they did what they needed to do to survive”

Posted: November 18, 2010 by datechguy in economy
Tags: , ,

Michelle Malkin talks a bit about the Wavers and what position the administration has put business:

One company official expressed concern to me that media coverage was demonizing businesses who applied for the waivers. I certainly don’t see these waiver applicants as villains. They were potential victims of top-down government mandates and they did what they needed to do to survive. As for the unions who all pushed hard to ram Obamacare down America’s throat and then rushed to the front of the line for tax and regulatory exemptions, thanks for proving what an ill-fated scheme the federal health care takeover was from the get-go.

But a lot of friends of the O have been taken care of too:

It’s all about control. If central planners can’t dictate what health benefits qualify as “good,” what plans qualify as “affordable” and how health care dollars are best spent, then nobody can. The ultimate goal, of course: precipitating a massive shift from private to government insurance.

McDonald’s, Olive Garden, Red Lobster and Jack in the Box are among the large, headline-garnering employers who received the temporary waivers. But perhaps the most politically noteworthy beneficiaries of the HHS waiver program: Big Labor.

The Service Employees Benefit Fund, which insures a total of 12,000 SEIU health care workers in upstate New York, secured its Obamacare exemption in October. The Local 25 SEIU Welfare Fund in Chicago also nabbed a waiver for 31,000 of its enrollees. SEIU, of course, was one of Obamacare’s loudest and biggest spending proponents. The waivers come on top of the massive sweetheart deal that SEIU and other unions cut with the Obama administration to exempt them from the health care mandate’s onerous “Cadillac tax” on high-cost health care plans until 2018.

This is simply foolish, if companies and unions have to escape Obamacare to survive then how much the small business and the avg guy?

It’s like a man named Walter once told me, You fish where you can catch them.

Consevatives and ratings, The Chicken and the egg

Posted: November 15, 2010 by datechguy in economy, oddities
Tags: , , , ,

While everybody has been so fascinated by the rating for Sarah Palin’s new show (which broke all of TLC’s ratings records) I found the following story at the same site much more interesting.

According to months of data from leading media-research company Experian Simmons, viewers who vote Republican and identify themselves as conservative are more likely than Democrats to love the biggest hits on TV. Of the top 10 broadcast shows on TV in the spring, nine were ranked more favorably by viewers who identify themselves as Republican.

Even more funny is what the article says about shows democrats:

Dems are more likely to prefer modestly rated titles.

Like Mad Men.

The Emmy favorite has struggled to get a broad audience on AMC. It scores through the roof with Democrats (does anyone in Santa Monica or on Manhattan’s Upper West Side not watch it?), but it has one of the weakest scores among Republicans. The same is true for FX’s Damages, Showtime’s Dexter, HBO’s Entourage and AMC’s Breaking Bad.

And this quote made me laugh out loud:

That also goes for the soft-rated, critically beloved 30 Rock. Its score is highly polarized in favor of Democrats. The only show on NBC’s Thursday night comedy block that Republicans rate highly (slightly better than Democrats, even) is The Office … which happens to be the one bona fide hit in the bunch.

30 Rock is not a bona fide hit? You’d never know that from watching Morning Joe or MSNBC.

Let’s put it another way, if your desired audience is the critics rather than the general public, you are a likely a democrat.

This reminds me of the old Crime is down and prisons are full bit. Our friends on the left couldn’t figure out that crime was down because we were locking up criminals!

The point is that if you make shows that appeals to conservatives odds are you are going to have a hit because we are a center/right nation. If you decide to make a show that appeals to the MSNBC crowd, you will be the darling of Hollywood and the papers but don’t expect to get the same ad rates that NCIS and company manage.

Remember you can make a living with a niche market, you can’t win elections with one.

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