Archive for July 23, 2023

Bud Light, CMT boycotts betray a New York problem

Posted: July 23, 2023 by John Ruberry in business, culture, media, News/opinion, opinion/news, politics
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By John Ruberry

Another company, this time the CMT Network, finds itself in trouble by angering its base by going woke. Now both are facing boycotts. The Bud Light one has been devastating for what until recently was America’s best-selling beer.

Last week, CMT, whose core audience comprises of country music listeners, pulled the video for Jason Aldean’s “Try That in a Small Town.” The song, which was released in May with no controversy, decries the pro-criminal sentiments celebrated in big cities, like New York City, where CMT is headquartered, and it shows BLM and Antifa riot news clips as Aldean croons.

That was too much for CMT. 

Country music fans lean right. I am one of them, although I favor the Americana genre over mainstream country. Country listeners are likely to be the men and women who repair your car, service your air conditioner, or build your home. They may not have Ivy League degrees like Bud Light’s vice president of marketing, the on-leave Alissa Heinerscheid, but these “deplorables” are not dopes. And they aren’t Manhattan-style know-it-alls. 

I imagine, until the Heinerschied-led marketing debacle with trans influencer Dylan Mulvaney, many country music fans drank Bud Light. 

As of this writing on the evening of July 23, Aldean’s “Try That in a Small Town” is the number one song on iTunes and it has been viewed 15 million times on YouTube. 

For Friday’s CMT Music 12 Pack Countdown, Aldean’s massive hit was not among the dozens of songs nominated for the final cut. 

Clearly, CMT is as out of touch with its consumers as much as Anheuser-Busch and Bud Light are.

CMT has Nashville offices but as I mentioned earlier, it is based in New York. Anheuser-Busch has its headquarters where it was founded 171 years ago, in St. Louis, although it is now owned by Belgian firm InBev. 

But Anheueser-Busch’s marketing offices are in Manhattan, where Heinersheid lives.

Would things be different now for Anheuser-Busch if Heinerscheid and her marketing geniuses were instead based in St. Louis? And while no one is coming forward from CMT claiming credit for pushing the “kill” button on Aldean’s video, my guess is that the decision came from someone at their New York headquarters. 

The anger that brought forth the Bud Light and CMT boycotts are byproducts of elites who are isolated from the consumers they are supposed to be experts on. 

Can these brilliant minds do their jobs from places like St. Louis? Nashville? Of course, they can. As they can in Cincinnati, Billings, and Oklahoma City. You know, medium-sized cities. To be sure, they’re not Aldean-favored small towns, but these other cities are filled with less sophisticated types than the “betters” that you find in New York City.

Oh, there are telephones, computer lines in those smaller cities. And there is this thing called Zoom.

However, Bud Light did farm out the Mulvaney campaign to an advertising agency thousands of miles from Manhattan.

It was to a firm based in suburban San Francisco.

John Ruberry, who regularly blogs at Marathon Pundit, was a bachelor’s degree in advertising from the University of Illinois at Urbana-Champaign. He’s pictured here at Penn Station (correction Grand Central Station) in New York.

It’s [Bracket away Jesus Talking About Hell] week at your Local Catholic Parish

Posted: July 23, 2023 by datechguy in catholic, Church doctrine, culture
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Fr Lou: Hmm. Sadly, movies and TV have filled our heads with images that are largely metaphorical. Not meant to be taken literally. I’m not here to hurt you, Edward. I’m here to help you. To put you at your ease. Make sure you’re comfortable. Personally, I’ve never met a demon. I’ve never been part of an exorcism, nor do I expect to be. Many of the things that bother us are just our own fears and disordered thoughts.

Nefarious (though James): [Suddenly calm] So… You… You don’t consider demonic possession to be a possibility?

Fr Lou: Our understanding has evolved beyond that.

Nefarious: Huh. Well, I appreciate you telling me that. I feel… I feel much better. And, Lou, I was wrong about you. I should’ve had you come and visit sooner.

Fr. Lou: I am glad that we’re all getting along. Would you like me to stay?

Nefarious: No, we’re done.

Nefarious 2023

One of the most basic teachings of the church is that the mass is the mass and the sacraments are the sacraments even if the priest who preforms the mass or delivers the sacraments is a lukewarm, priest or a bad priest or even an unbelieving priest. Thus the mass obligation doesn’t disappear if the priest you have isn’t up to snuff, one just has to be careful to know their catechism so as to accept the sacraments and any should teaching while reject anything contrary to church teaching that might be thrown in.

But sometimes the problem isn’t so much what is preached being contrary but what is not taught at all and the next two weeks are a good measuring stick along those lines:

Today’s Gospel for example is the parable of the sower and the weeds:

Jesus proposed another parable to the crowds, saying:

“The kingdom of heaven may be likened to a man who sowed good seed in his field. While everyone was asleep his enemy came and sowed weeds all through the wheat, and then went off. When the crop grew and bore fruit, the weeds appeared as well. The slaves of the householder came to him and said, ‘Master, did you not sow good seed in your field? Where have the weeds come from?’ He answered, ‘An enemy has done this.’ His slaves said to him, ‘Do you want us to go and pull them up?’ He replied, ‘No, if you pull up the weeds you might uproot the wheat along with them. Let them grow together until harvest;
then at harvest time I will say to the harvesters, “First collect the weeds and tie them in bundles for burning; but gather the wheat into my barn.”‘”

Matt 13:24-30

Now that passage above will be read in every catholic parish in the nation, but the United States Conference of Catholic Bishops has, for some reason, made the rest of the full Gospel scheduled for this week “optional”:

He proposed another parable to them.

“The kingdom of heaven is like a mustard seed that a person took and sowed in a field. It is the smallest of all the seeds, yet when full-grown it is the largest of plants. It becomes a large bush, and the ‘birds of the sky come and dwell in its branches.'”

He spoke to them another parable.

“The kingdom of heaven is like yeast that a woman took and mixed with three measures of wheat flour
until the whole batch was leavened.”

All these things Jesus spoke to the crowds in parables. He spoke to them only in parables, to fulfill what had been said through the prophet:


I will open my mouth in parables,
I will announce what has lain hidden from the foundation
of the world.

Then, dismissing the crowds, he went into the house. His disciples approached him and said, “Explain to us the parable of the weeds in the field.” He said in reply,

“He who sows good seed is the Son of Man, the field is the world, the good seed the children of the kingdom. The weeds are the children of the evil one, and the enemy who sows them is the devil. The harvest is the end of the age, and the harvesters are angels. Just as weeds are collected and burned up with fire, so will it be at the end of the age. The Son of Man will send his angels, and they will collect out of his kingdom all who cause others to sin and all evildoers. They will throw them into the fiery furnace, where there will be wailing and grinding of teeth. Then the righteous will shine like the sun in the kingdom of their Father. Whoever has ears ought to hear.”

Matt 13:31-43

What jumps out at you right away in the part of the Gospel that is “optional” is Jesus explicably talking about those who “cause others to sin and evil doers” being thrown into the fiery furnace, in short, Hell.

So the USCCB is giving parishes the option to duck away from a core teaching of the church. Why? Perhaps because it might be off putting to those who sin or cause others to sin (think of all those pro-abort Catholics out there) who might otherwise think twice and want to give pastors the option to skip it.

“But DaTechGuy” you might say, “It’s the middle of summer and it’s a long gospel. If it’s a hot day perhaps a shorter Gospel might be better in a church without AC.” Well one might give that innocent interpretation to such options , that is if next weeks’ Gospel didn’t do the same thing with the following passage from Matthew’s Gospel mandatory on the joys of the kingdom of heaven:

Jesus said to his disciples:

“The kingdom of heaven is like a treasure buried in a field, which a person finds and hides again, and out of joy goes and sells all that he has and buys that field. Again, the kingdom of heaven is like a merchant
searching for fine pearls. When he finds a pearl of great price, he goes and sells all that he has and buys it.”

Matt 13:44-46

And this part about eternal punishment “optional”:

Again, the kingdom of heaven is like a net thrown into the sea, which collects fish of every kind. When it is full they haul it ashore and sit down to put what is good into buckets. What is bad they throw away. Thus it will be at the end of the age. The angels will go out and separate the wicked from the righteous and throw them into the fiery furnace, where there will be wailing and grinding of teeth. “Do you understand all these things?”

They answered, “Yes.” And he replied,

“Then every scribe who has been instructed in the kingdom of heaven is like the head of a household who brings from his storeroom both the new and the old.”

Matt 13:47-52

Those extra five verses doesn’t make it a very long Gospel, but they again explicitly talk about damnation of the wicked and the USCCB has again made them “optional” in this post Vatican II world.

I’m sure there are many Fr. Lou’s out there who aren’t comfortable reading that Gospel or teaching about it because it challenges the congregation to see themselves in the light of truth and that just won’t do. I guarantee you that those are the parishes that have short or non-existent lines for confession every week because nobody there ever sins and has to worry about hell.

My advice is this: if you find yourself in such a parish, find another if you’re able. If you’re not then go to Mass and take the sacraments where you are but make it a point to read all the bracketed text and find a good solid outlet either online or on radio or TV with solid Catholic teaching to feed your soul.

Whoever has ears let them hear.