By John Ruberry
Big News is having a bad time of it. Paul Farhi, who accepted a buyout from the Washington Post, asked in the Atlantic–a magazine that is propped up by billionaire Laurene Powell Jobs–“Is American Journalism Headed Toward an ‘Extinction-Level Event?'”
With massive layoffs not only at the Post, which is owned by Jeff Bezos, but also the Los Angeles Times–and with Sports Illustrated being probably as dead as the Detroit Lions’ Super Bowl dreams–the answer may be a loud “Yes.”
Meanwhile, in Democrat-controlled Illinois, the Illinois Local Journalism Task Force, created by legislation in 2021, is betting on the dinosaurs, that is, traditional media. Last week, the task force issued its recommendations for journalism in the Prairie State.
“Its proposals are mostly about getting taxpayers to pony up and putting government in control,” Mark Glennon says in Wirepoints, “[with] no mention of journalism’s own failures.”
Indeed, there are many failures. The glaringly obvious one–unless you work in mainstream media–is that journalists are pushing a narrative to score love from the 20 percent of the population who are far-leftists. Even in Illinois, a blue state, there are not many ultra lefties–they might make up 25 percent of the populace here.
Among the recommendations from the tax force include a whole slew of tax credits for local news sources, including for subscriptions, businesses who advertise with them, as well as for local news providers hiring reporters.
Every one of the recommendations from the task force are wretched ideas that I could eviscerate easily one by one, but to save time, I’ll move on. But not yet. Besides these tax credits, the task force recommends exempting local news sources from Illinois’ corporate income tax.
Some states have no corporate income tax.
News should be a mass market product, not a niche offering, but the liberals in charge have turned it into that. Again, I’ll be brief. Most Americans–and yes, most Illinoisans–believe there are only two genders, and most had doubts about the COVID propaganda of 2020-21. And most of them are fed up with the lamestream media minimizing the ongoing crisis with rampant crime.
Yeah, I get it, the internet has hurt local news providers. But they didn’t adapt. The same with Big News.
Let’s talk about extinction events. Real ones. Extinction is usually portrayed as mass death, yet it’s also a mass life event.
Following the Permian-Triassic mass extinction, the lystrosaurus, a runt buck-toothed freak reptile, thrived, along with many other emergent species. Soon, geologically speaking that is, came the dinosaurs. After the Cretaceous–Paleogene extinction event, different small animals, mammals and birds among them–as well as fungus–prospered.
There’s never been more media–or more information–than there is now. Print newspapers are sometimes called dinosaur media. I believe they should always be named as such. Among the new media are of course blogs such as this one, YouTube and Rumble video channels, streaming services, podcasts, and so much more. A consumer of information is now faced with a daunting challenge. Because finding enough time to sift through all of the choices–let alone absorb all of them–is impossible.
Last Thursday, Chicago Tribune reporters held a one-day strike against its owner, Alden Capital, a hedge fund firm. “We often say, ‘Newspapers are not dying, they’re being killed,'” Gregory Pratt, a committed left-wing Trib journalist, told WGN-TV.
Wrong, Pratt. Newspapers are being killed because journalists are emitting an unpopular product and looking down on their customers.
Let’s return to the Illinois Local Journalism Task Force.
In its rancid report there is a map of Illinois. Counties with few media choices are marked in that map in different shades of red. One of those is McHenry, which is northwest of Chicago. I know of two great news sites reporting about McHenry County: Cal Skinner’s McHenry County Blog and the Lake and McHenry County Scanner–a suburban answer to the phenomenally successful CWB Chicago. I’m certain that the task force didn’t include these sites in their elitist media tally.
Another fabulous Illinois news source is the aforementioned Wirepoints.
Big creatures usually don’t survive natural mass extinction events. Small ones, nimble animals, find opportunities in an altered world.
Remember, lystrosaurus made way for larger and grander beasts, such as the Tyrannosaurus rex. Today’s blog may become tomorrow’s News Corp–the parent company of Fox News, Dow Jones, HarperCollins, and so many more.
Humans will always crave information–it’s in our DNA–it is just a matter of how it’s delivered to us. We’ve come a very long away from when the evening news was a caveman squatting in front of a bonfire telling whoever was sitting in front of him how that day’s hunt went. If that prehistoric anchorman delivered fake news–“I killed six mammoths today with my bare hands!”–his audience simply walked away. Kind of like what consumers of Big News are doing now.
The dinosaur media–and the Illinois Journalism Task Force–doesn’t get it.
John Ruberry blogs regularly from the Chicago area at Marathon Pundit.
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