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Virtually every company engages in digital marketing in some way, but there are lots of different ways you can reach your audience through digital platforms. In this guide, we will take a look at some of the main options for companies looking to improve their digital marketing.
One of the most important parts of digital marketing is being able to get websites ranking at the top of the search engines. When you achieve this, you get free, organic clicks that can bring thousands of visitors to your site each month.
For professional digital marketers who don’t specialize in SEO, a great way to improve your offering to your clients is through an SEO reseller program, which allows you to make use of the expertise of an SEO company under your own brand name.
SEO provides business with a great ROI and steady stream of traffic that boosts sales and increases brand awareness.
Getting to the top of the search engine rankings takes time and consistent effort. Sometimes you need immediate results though, and in these cases, pay per click advertising is a great medium to turn to.
PPC allows your business to feature at the top of the search engine results pages (SERPs), but the key difference is you pay for every click you receive. This might make PPC more expensive, but it’s a great way to get your message in front of a targeted audience and reach people with a strong buying intent.
Your content is like the bricks and mortar that your website is built upon, and it forms an important part of your digital marketing strategy.
No matter how good your SEO listing is, or PPC ads are, it’s rare that you convince someone to buy something from you there and then. Instead, you’ve got to build a relationship with the customer and convince them that they need your product or service.
This is where content marketing comes into its own. You create the informative content that establishes your expertise and convinces people that they need your service.
You can then use your SEO, PPC, social media, and email marketing to bring people to the content.
Part of marketing is reaching your target audience where they are, and there are a huge amount of them on social media.
This makes platforms such as Facebook, LinkedIn, Pinterest, and Instagram great places to share your brand and reach people with your key messages. Different people respond to different forms of marketing, and social media certainly isn’t one that should be underestimated.
One challenge with digital marketing is to consistently build touchpoints with your potential customers. When someone comes to a blog on your website, they might click away and never return to your site, even if they enjoyed the content.
When you’ve got someone’s email address, though, you have an easy way to contact them and build that relationship. This is one of the reasons why so many companies engage in email marketing, and it’s a very important part of digital marketing.
The Democrat / Media / Left have managed to insert quite a few false premises into the national conversation thanks to the death of George Floyd in Minnesota. Before I agree to consider accepting them I have four questions that need answering
Question 1: Why does the Democrat/left BLM think it’s OK to lump all Police in with a bad cop in Minneapolis but objects to lumping all protesters in with rioters, looters & arsonists
Question 2: How is it that The Democrats / left / media insist that guns can only be trusted in the hands of the police and government when they also insist that police can’t be trusted to use force?
Question 3: Right now the big twitter trend is on the left is #DefundThePolice If the Democrat/left/BLM believe there should be no police then who should enforce the law? What happens when a person assaults or robs or murders someone. Who will they go for protection? Gangs? The army, The Mafia? Privates organization of Citizens? Or will they be expected to defend themselves (without arms if the left has their ways?
Question 4: Since the Media the left and blacklivesmatter insist that the statement “all lives matter” is beyond the pale can they tell us do
If not why not?
I submit and suggest that pols, corporations and individuals considering supporting would be well advised to get answers to these questions before they do.
Update: Happiness is an instalanche on a post 30 minutes before your livestream podcast where you are about to discuss it goes live. You can watch it here
Update 2: if you missed the podcast here it is
Update 3: Related. Ben Stein’s list on looters is pretty good too.
The death of George Floyd at the hands of a police officer was an appalling crime, one worthy of outrage from everyone. The despicable nature of the crime more than justified widespread protest across the United Sates.
Unfortunately the protests turned into the wide scale rioting and destruction because far too many college students and young adults have been brainwashed into believing that violence is an acceptable form of protest. This is something that they are being taught on college campuses. Had they been taught civics and the original meaning of the Constitution they would know that peaceful protesting is the only valid form of protesting. Here is the exact text of the First Amendment:
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
The right to protest is a combination of the rights of free speech, assemble, and petition. The amendment clearly states that the right to assemble must be done peaceably. Rioting, looting, throwing rocks, and other forms of violence are not peaceable therefore they are not valid forms of protest.
For decades college students, and recently high school students, are being taught that the United States is now, and has always been, an inherently racist nation. They are receiving a highly edited history of this nation with only the worst components of our history blown way out of proportion. That has led to tremendous and unjustified anger, especially in the minority communities.
ANTIFA is a common entity on college campuses whose members are very often recruited and taught on college campuses. They are being taught that the use of violence is an acceptable form of expression especially against people who have different beliefs. Check out this Breitbart article
A new poll has revealed that young and college-educated Americans are more likely to support the recent riots that have taken place in major cities around the nation. 58 percent of respondents with a four-year degree agreed that riots are “fully or partially justified,” including such acts as burning a police station down.
Progressive indoctrination has also misled whole generations into believing that capitalism is an unjust system that exploits everyone especially minorities. That has led to the belief that looting is an acceptable remedy for this injustice.
Restoring our educational system is the best way prevents these riots from happening again. We must teach again concepts such as liberty, and the original understanding of the Constitution, and the true virtues of capitalism.
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