Archive for the ‘business’ Category

By John Ruberry

During those rare occasions I get into a political discussion with leftists, often the back-and-forth veers into a predictable detour–whether the topic is health care, energy, or the environment–with this reply, “But in Europe they do it this way.” 

For the most part, I don’t care how things are done in Europe. 

One exception is Latvia, where Mrs. Marathon Pundit was born–and both of us visited this EU nation last summer.

What is the biggest story in Latvia in the first week of 2024?

The failure of new electric trains there, replacing old electrics. The new trains are operated by a company called Vivi. and the trains were built by Skoda Group, a Czech company.

From Public Broadcasting of Latvia last week:

On Tuesday morning, trains were delayed by up to three hours on the Rīga-Skulte line. Latvian Radio correspondent Viktors Demidovs was among those inconvenienced by the delay.

“I saw the new electric train at the station Garciems. I pushed the button to open the door but nothing happened. The conductor opened it manually. There was complete darkness in the train and climate control was not working either. [..] It turned out the train had been standing there for half an hour.”

Vivi representative Sigita Zviedre said there had been an issue with the power collector and the train’s battery had run out.

Vivi also stated that Latvia is not unique in finding deficiencies with new trains after putting them in traffic and said that Lithuania and Estonia had faced similar issues at the beginning. 

For emphasis, I’m repeating part of the last sentence of the third paragraph, “…the train’s battery had run out.”

Commuters rely on these trains, and not surprisingly, their malfunctions are a major inconvenience for many of them. Some passengers have been to forced to hail taxi or Uber rides to get them to their destination, and for now, Vivi is offering to reimburse those riders inconvenienced.

Of the 11 Vivi trains that are supposed to be operational, according to Public Broadcasting of Latvia, only six are currently running. While yes, with any new transportation product, some minor and infrequent hiccups are expected, but five of eleven trains not running is too high of a failure rate for just about everyone. Imagine if we were talking about new automobiles instead–and it’s a model that you were considering buying.

Okay, you are very likely reading this blog post from everywhere else but Latvia. What does this have to do with me?

Remember what I said that leftists are obsessed with how things are done in Europe. And they want to replicate, failures and all, the European way here. By the way, much of the funding for Vivi trains comes from the Cohesion Fund of the European Union.

Electric trains, failures and all, may be coming here.

Here’s an op-ed from Forbes, written by “climate futurist,” Michael Barnard:

North America has a railroad problem that the rest of the world doesn’t have. As a result, a lot of North Americans think it’s too expensive to electrify that mode of transportation. As we explore electrifying everything everywhere all at once as a key wedge in solving global warming it’s time to debunk that notion. 

Why am I singling out North America and North Americans? Because the Americas are singular in their lack of ability and willingness to do what the rest of the world has already mostly done.

Climate futurist? Yep. That’s a thing among those pushing the green agenda. And of course, I’ve noted before that liberals adore trains because they only go where there are rails.

In a practical way, it’s beneficial in North America to see how Latvia is enduring its electric train problems.

Meanwhile, the electric trains debacle is a Latvian cultural phenomenon.

Jānis Liepiņš adds another song to the many tunes about trains, although his mournful ballad, “Dzeltens Melns” (Yellow Black), unlike most train songs, does not celebrate riding the rails. Because of course, when you sit in a Vivi train car, the yellow and black cars often sit still as well.

Mrs. Marathon Pundit also noticed that Latvians on social media are quipping that instead of Vivi, the new electric trains should be named Vai-Vai, which translates into “Ouch-Ouch.”

UPDATE January 9:

The temperature this morning in Riga, Latvia was 32 degrees Fahrenheit (Zero Celsius). The “impact of frost” is being blamed for some Vivi electric trains not running today. Latvia is northern Europe and it borders Russia. It can get much colder than it is today there.

From Public Broadcasting of Latvia:

Due to the ‘impact of frost’ on the new electric trains as well as health issues of drivers, several trains in the directions of Sloka and Skulte have been canceled on Tuesday, January 9, passenger carrier Vivi said on Facebook.

And what are these ” health issues of drivers?”

John Ruberry regularly blogs at Marathon Pundit.

As I’ve written before I’ll be able to tell you who is lying about the state of the economy, the Biden administration or our own eyes, by the end of the week. Two big clues just turned up.

The first is that the Saturday after Cyber Monday which during the Trump years had been an optional 7th workday of the week will be a regular day off. While this is a big clue it’s also possible that the change in the shift structure from six months ago at my place meant there is enough weekend coverage that we aren’t needed. So it’s possible that this is solely due to clever preparation by the company to cut down on overtime expense.

The 2nd is more substantial. Yesterday was Cyber Monday, and not only were we able to keep up with orders but by the end of the day we were told that instead of coming in two hours early the rest of the week for the ten hour days they scheduled us for we can come in at our normal times.

Four days after Black Friday and we’re already back to 8 hour days. In the time that I’ve been here that’s unheard of.

As of right now Friday is still a mandatory 6th day. If that becomes optional before the week is out then hold onto your hats everyone because if you think it’s a bumpy ride now it’s about to get worse.

Frank Perconte: Hey this guy says he’s not a Nazi. All of Germany and I haven’t met one Nazi yet

Band of Brothers 2001

For a long time after World War Two there was an enduring myth that the French Resistance to the German occupation of their country was larger than it was. This myth was advanced for political reasons but the reality that nobody wanted to admit that the vast majority didn’t want to get involved as:

  • Finding basic necessities like food was a priority
  • It was a great way to get yourself killed
  • Until late in the war it seemed unlikely that the Nazi’s were going anywhere

In fact there was a great one line joke in France concerning the “resistance” that I first heard in the 1970’s I recall it went like this:

If everyone who claimed to be part of the [French] Resistance [to the Nazis] had been a member there would have been nobody left to collaborate [with the Germans].

This was similar to a phenom in Germany where you were hard pressed to find either:

  • A Nazi
  • or
  • Anyone who knew what the Nazi’s had done.

It brings to mind a scene in the movie Judgement at Nurenburg, not the famous one between Spencer Tracy & Marlene Dietrich but one where Spencer Tracy’s Character asks the servents at his house Mr. & Mrs. Halbestadt what it was like to live under National Socialism. After making a point of saying how apolitical they are he continues…

Judge Haywood: For instance, there was a place called Dachau… which was not too many miles from here. Did you ever know what was going on there?

Mrs. Halbestadt We knew nothing about it. How can you ask if we knew anything about that?

Judge Haywood: I’m sorry.

Mr Halbestadt: Your Honor, we are only little people. We lost a son in the army… and our daughter in the bombing. During the war we almost starved. It was terrible for us.

Judge Haywood: I’m sure it was.

Mrs. Halbestadt: Hitler did some good things. I won’t say he didn’t do some good things. He built the Autobahn. He gave more people work. We won’t say he didn’t do some good things. But the other things… the things they say he did to the Jews and the rest… we knew nothing about that. Very few Germans did.

Mr. Halbestadt: And if we did know… what could we do?

Judge Haywood: But Mrs. Halbestadt said you didn’t know.

Judgement at Nurenburg 1961

Apparently it was almost impossible to find anyone in Germany who knew anything that was happening at all.

And that brings us to the present day and US universities:

It’s been an ironic week in these expensive bastions of learning. These are places where identifying someone by the wrong pronoun can get you blacklisted but supporting Hamas as they rape women and behead children, that’s was fine:

Zach Kessel has documented statements of support for Hamas from groups at

  • George Washington University
  • NYU & NYU Law
  • Ohio State
  • Brandeis (of all places)
  • Georgetown
  • University of Virginia
  • Swarthmore
  • University of Illinois
  • University of Michigan Law School
  • Northwestern
  • Columbia
  • University of Chicago
  • Tufts
  • and of course Harvard

These folks were proud to stand with Hamas even when they were beheading babies, and then this happened:

followed by this:

and now this:

Fallout from a controversial statement published and initially signed by about 30 student groups at Harvard University continued Wednesday as two trucks circled Harvard Square for much of the day, featuring the names and photos of students linked to the statement.

The billboard trucks, funded by the conservative news group Accuracy in Media, featured LED screens that changed throughout the day to feature at least a half dozen Harvard students under the words, “Harvard’s Leading Antisemites.” The trucks also linked to a website, HarvardHatesJews.com, which directs users to send messages to Harvard’s board of trustees.

“Tell them to take action against these despicable, hateful students,” the website reads. “Each and every one of these students should be expelled and their student organizations should be kicked off campus.”

And suddenly you have all kinds of Harvard students who where going to be lawyers are suddenly resigning from the student groups and/or claiming they never read the statements before they went out. To wit:

and this

This brings an obvious question:

As a commentator at Instapundit descried this sudden Volte faca

“The lesson is that luxury beliefs vanish the instant the luxury is threatened. How much of our fake politics would turn in an instant if we didn’t have institutional enforcement and narrative policing, and everyone just had to stand on their own behind their own thoughts? What if radical chic consistently cost something? What if tenured communists had risk?”

I predict that by the end of this week students at all of these schools will be saying this.

And by April or May of next year when students get ready to graduate or apply for internships all of these students at these universities will like Germans after 1946 insist they were not political, that they did not know about these student organization or their statements. By the time we get to 2025 there will be so many students and graduates who claim to have been opposed to the statements supporting Hamas there will scarcely have been enough students left to have drafted them.

But whatever happens make no mistake. It was the prospect of future lucrative careers being beheaded over those statements not the reality of Jewish babies being beheaded by Hamas that will be the sudden cause of these denials

By John Ruberry

It was six months ago today–April Fool’s Day no less–when Dylan Mulvaney, to cap off his 365 Days of Girlhood series, did his first of two social media posts hawking Bud Light. Previously, in the words of Alissa Heinerscheid, who was in charge of marketing the brew, it was a “fratty” beer. The effect on Bud Light sales was immediate–a consistent and sustained 30-percent sales drop.

Immediately, the “experts” in the business world and the media, who are in fact narrative-driven morons with crisp, broadcast-friendly speaking voices, immediately ran to defend InBev, the parent company of Anheuser-Bush, with a consistent refrain, as if they were reading the same script, declaring “Boycotts don’t work.”

While that’s generally correct, the sales drop for Bud Light, a brew that tastes the same as Coor Light and Miller Lite, was in fact a walkaway. “Joe Sixpack,” the typical Bud Light drinker who believes that men are men and women are women–despite mutilation surgeries and hormone injections–found a way to scream “F*ck you” to the elites who say otherwise. 

Bill Maher said on his HBO show that the average American is furious because “they’ve had an agenda shoved down their throat.” When one of his guests, US Rep. Katie Porter (D-CA) objected to Maher’s truth, he struck back, “You have to accept everything they say or you’re a bigot.”

So true. 

The plummet in Bud Light sales is a major victory for conservatives, as well as the majority of Americans who have known the difference between males and females since they were two years old.

And gender, despite the claims of now former Meet the Press host Chuck Todd, is not “a spectrum.”

Mulvaney, whose ditzy faux female social media posts are about as pleasant as loud audio feedback, as well as the rest of the Anheueser-Busch marketing staff, did what was deemed impossible: killing a cash cow. I had a couple of marketing classes in college. Cash cows were revered by my professors, they are product lines that sell well with minimal advertising support. Heinz Ketchup, Ivory Soap, and Kellog’s Corn Flakes come to mind. The bountiful profits from cash cows are “milked” to support struggling brands. It’s a marketing circle of life.

One of those professors, in a lecture decried the use of celebrity endorsements in advertising, calling it “lazy marketing,” He also warned that celebrities, particularly those from the entertainment world, are known to do things morally objectionable, or get involved with unpopular political causes.

Now Anheuser-Busch is now spending a lot of money on its Bud Light “Easy to Sunday” campaign tied to the NFL as well as producing, again, commemorative cans, but this time with the logos of popular NCAA football programs, instead of a one-off Mulvaney can that was not sold to the public.

Too little too late. 

As sales continue to lag for Bud Light, it’s likely that scarce shelf space in supermarkets and liquor stores will soon be allocated to better selling brews. Modelo Especial this summer surpassed Bud Light as America’s bestselling beer.

The Bud Light cash cow has gone dry.

As I predicted here at Da Tech Guy months ago, using transgendered people to hawk mainstream products, while not completely dead, is now close to it. 

We have witnessed six months that shook the marketing world. 

John Ruberry regularly blogs at Marathon Pundit.