Archive for the ‘culture’ Category

Yes, makin' mock o' uniforms that guard you while you sleep
Is cheaper than them uniforms, an' they're starvation cheap. 
An' hustlin' drunken soldiers when they're goin' large a bit
Is five times better business than paradin' in full kit. 
Then it's Tommy this, an' Tommy that, an` Tommy, 'ow's yer soul? "
But it's " Thin red line of 'eroes " when the drums begin to roll
The drums begin to roll, my boys, the drums begin to roll,
O it's " Thin red line of 'eroes, " when the drums begin to roll.

Kipling: Tommy 1892

One of the side effects of the Hamas attack on Israel is you aren’t hearing a lot of talk about “toxic masculinity” or microaggressions or even the horror of “misgendering” from our friends on the left.

This is as predicted by CS Lewis who wrote about pains and pleasures:

The characteristic of Pains and Pleasures is that they are unmistakably real, and therefore, as far as they go, give the man who feels them a touchstone of reality. Thus if you had been trying to damn your man by the Romantic method…you would try to protect him at all costs from any real pain; because, of course, five minutes’ genuine toothache would reveal the romantic sorrows for the nonsense they were and unmask your whole stratagem.

If you’re a man insisting your a woman, or if your a person who declares themselves “nonbinary” or declares that their “pronouns” are “ye” or a BLM activist decrying white supremacy it’s very hard to declare yourself a victim of “violence” when a person refuses to call by your desired gender or pronoun or orientation or enforces the law when during the same week when men, women, children and infants are slaughtered and abused and the images of this slaughter is on every TV channel and video platform as it exposes you for the shallow self loathing narcissist that you are.

You see only in a country that is rich and comfortable and safe can you get away with and even become rich declaring yourself a victim of violence that is either in your own head or due to enforcing of laws that you are breaking.

But there is another thing that has been noticed lately, in fact I’ve noticed it myself while watching the baseball playoff. Suddenly the armed forces seem to be changing their ads, it seems that white heterosexuals males with the masculine desire to protect are in.

This is likely due to failures to meet recruiting goals in the services.

The whole DEI scam and the left agenda is all well and good if all you need is a force for virtue signaling, but now that there is a real prospect of fighting well you need people who can FIGHT.

The only problem is, are potential recruits going to forget the Army’s war on it’s own men?

I think not

There is a story about how the special rare style of eclipse that will be viewed from Texas is going to produce issues with Texas’ power grid renewable side because said eclipse will be so long.

This highlights one of the things that sane Red States need to address. As people flee to them the demand on basic services from Electricity to water are going to increase which means you have to build the infrastructure to handle said increases. This means power stations, dams etc which will mean some expense for state budgets.

Of course they might decide not doing this will keep the liberals out.


There was a story out of New Zealand that I referenced briefly yesterday that based on their specialties Doctors were given Covid Vaccine exemptions but only if they did not reveal said exemptions is yet another “post Christian” horror story where the general population was kept in the dark for fun and profit but there was a stat in the story that I must confess throws me off. To wit:

The most highly Covid vaccinated nations in the OECD are in order Portugal, Chile, Canada, Iceland, New Zealand, Spain and Australia. Their average percentage of the population vaccinated is 91 per cent. Their average rate of excess deaths so far in 2023 is 12 per cent above the five-year historical average.

The least Covid vaccinated nations in the OECD are Slovak Republic, Slovenia, Poland, Estonia, Czech Republic, Hungary and Switzerland. Their average percentage of the population vaccinated is just 63 per cent. Their average rate of excess deaths so far in 2023 is 0 per cent compared to the five-year historical average. In other words, they have averaged a normal death rate.

The great difference between excess deaths is not a surprise but the 0% figure from countries that have a 63% of the population vaxxed is. 63% is a solid majority of the population. I’m no doctor but the math seems inconsistent that there would be no statistical excess deaths given that more than 3 in 5 of the population took the jab if the jab is the cause.

I’d be interested in seeing the historical rates of some of the known COVID jab side effects pre-covid in those countries vs the others and I wonder what the booster rates were in those countries. That might be the difference.


Stacy McCain took on the Trevor Bauer story on great Major League pitcher who insisted on his innocence and had the courage and wisdom to hold out till said innocence could be proven.

While I suspect the lawsuit against MLB will be epic as his suspension cost him tens of millions of dollars the bottom line is that by not embracing the Church’s teaching on marriage and sex Bauer put himself in that situation. However as many young rich men won’t listen to that point Stacy pointed out some basic facts both about there statistical odds of a genital herpes but more importantly a basic fact of life that might make a more effective argument:

If a woman is very attractive, why is she still single at age 27? Why is she still in the dating market? What’s wrong with her?

Now if you’re date her for a while with the thought of Christian marriage you might be able to find out the answer to that question but if you’re out for a quick lay these are the risks you take.

God’s laws aren’t just the right thing they’re the smart thing.


Thursday I was at a stop light in Fitchburg with a large truck on my left next to me. The light turned green and because I was running early I paused before going because our two lanes were going to merge into one not wanting to bottle neck.

It’s a good thing I did because the very next moment a car from the lane whose light just turned red passed just in front of me at high speed, jumped the curb and crashed into a parked car at the bank parking lot where I had been five minutes earlier.

If I had been a second or two faster in moving forward that car would have hit my drivers door square and you would be reading something else this morning.

I seem to have run into a lot of things over my lifetime where the difference between life and death was a split second away. I guess all those Rosaries make a difference.


Finally if you are in the New England area on Saturday October 28th consider Groktoberfest put on by the good folks at Granite Grok .

It will be an excellent chance to meet up with other conservatives. There will be music, comedy, Local Groups and Vendors, food, beverages, Speakers and even a gun raffle. (Ruger 10-22)!

Tickets are on sale now here. I’ll be buying mine before the end of the week.


Screwtape: If such a feeling is allowed to live, but not allowed to become irresistible and flower into real repentance, it has one invaluable tendency. It increases the patient’s reluctance to think about the Enemy. All humans at nearly all times have some such reluctance; but when thinking of Him involves facing and intensifying a whole vague cloud of half-conscious guilt, this reluctance is increased tenfold.

C.S. Lewis: The Screwtape Letters #12

Today I’ve been re-importing my hundreds of Big Finish Doctor Who CD’s that I’ve gathered over the last 15 years and in between I’ve been taking a peek at the news and noticed this excellent tweet from Britt Hume vis Twitchy concerning General Miley’s insistence that Joe Biden is “Alert” and “Sound”

Let’s for the sake of this piece stipulate that the General is using the same definition of “alert” and “sound” that Mr. Hume is (which given the Democrat/Media/Deepstate left’s redefining words for their purposes might be a leap) and let’s further stipulate that a leftist who sees this tweet also uses the same definition of said words that Hume is.

With those stipulations one might think that the answer to Mr. Hume’s question is rather obvious.

It is not.

That would seem an odd or even impossible thing to say. Given the evidence at hand it would seem impossible for any reasonable person to believe the general’s words, but you must understand that even if we did not live in an age where objective fact is under attack there is a choice to be made here for any leftist who seriously considered Mr. Hume’s question.

If he believes his eyes then such a leftist must acknowledge several things.

  1. That Joe Biden is not fit for office due to his mental state likely caused by age
  2. That the media/establishment left has been lying to him about said state for years.
  3. Conservatives who have been saying this for a while were telling the truth.

It is those last two things that are the real struggle here, because to acknowledge this opens up a Pandora’s box of questions about things that the left has believed without question and disbelieved without question. They would have to acknowledge their complicity in not only believing the lies but in advancing and promoting them socially.

In short they would have to see themselves in the light of truth and that light might not be a flattering one.

But consider the alternative:

If they choose to ignore the evidence and believe the General vs their eyes then none of those beliefs need be questioned. They can remain in their bubble and enjoy the social affirmation that said bubble offers and insures, free from guilt, free from responsibility, free from the need to look in the mirror and see themselves as they are. To quote Screwtape: “His aim will be to let sleeping worms lie.”

To many that might seem incredible and impossible but remember just this week the girlfriend of Ryan Carlson who saw him murdered right in front of her refused to give the police a description of the murderer for “social justice” reasons.

In short apparently the answer to Brit’s question for the left is in fact obvious not because the answer reveals an obvious truth, but because it supports a convenient lie being told to themselves. Unexpectedly of course.

Rather sad actually

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By John Ruberry

It was six months ago today–April Fool’s Day no less–when Dylan Mulvaney, to cap off his 365 Days of Girlhood series, did his first of two social media posts hawking Bud Light. Previously, in the words of Alissa Heinerscheid, who was in charge of marketing the brew, it was a “fratty” beer. The effect on Bud Light sales was immediate–a consistent and sustained 30-percent sales drop.

Immediately, the “experts” in the business world and the media, who are in fact narrative-driven morons with crisp, broadcast-friendly speaking voices, immediately ran to defend InBev, the parent company of Anheuser-Bush, with a consistent refrain, as if they were reading the same script, declaring “Boycotts don’t work.”

While that’s generally correct, the sales drop for Bud Light, a brew that tastes the same as Coor Light and Miller Lite, was in fact a walkaway. “Joe Sixpack,” the typical Bud Light drinker who believes that men are men and women are women–despite mutilation surgeries and hormone injections–found a way to scream “F*ck you” to the elites who say otherwise. 

Bill Maher said on his HBO show that the average American is furious because “they’ve had an agenda shoved down their throat.” When one of his guests, US Rep. Katie Porter (D-CA) objected to Maher’s truth, he struck back, “You have to accept everything they say or you’re a bigot.”

So true. 

The plummet in Bud Light sales is a major victory for conservatives, as well as the majority of Americans who have known the difference between males and females since they were two years old.

And gender, despite the claims of now former Meet the Press host Chuck Todd, is not “a spectrum.”

Mulvaney, whose ditzy faux female social media posts are about as pleasant as loud audio feedback, as well as the rest of the Anheueser-Busch marketing staff, did what was deemed impossible: killing a cash cow. I had a couple of marketing classes in college. Cash cows were revered by my professors, they are product lines that sell well with minimal advertising support. Heinz Ketchup, Ivory Soap, and Kellog’s Corn Flakes come to mind. The bountiful profits from cash cows are “milked” to support struggling brands. It’s a marketing circle of life.

One of those professors, in a lecture decried the use of celebrity endorsements in advertising, calling it “lazy marketing,” He also warned that celebrities, particularly those from the entertainment world, are known to do things morally objectionable, or get involved with unpopular political causes.

Now Anheuser-Busch is now spending a lot of money on its Bud Light “Easy to Sunday” campaign tied to the NFL as well as producing, again, commemorative cans, but this time with the logos of popular NCAA football programs, instead of a one-off Mulvaney can that was not sold to the public.

Too little too late. 

As sales continue to lag for Bud Light, it’s likely that scarce shelf space in supermarkets and liquor stores will soon be allocated to better selling brews. Modelo Especial this summer surpassed Bud Light as America’s bestselling beer.

The Bud Light cash cow has gone dry.

As I predicted here at Da Tech Guy months ago, using transgendered people to hawk mainstream products, while not completely dead, is now close to it. 

We have witnessed six months that shook the marketing world. 

John Ruberry regularly blogs at Marathon Pundit.