Bud Light and the Jon Sable Rule

Posted: June 8, 2023 by datechguy in culture, economy, Uncategorized
Tags: ,

Jon Sable: I get twenty five percent of anything I recover

Sherman: That’s kind of steep isn’t it?

Jon Sable: Depends on how you look at it. I figure 75% of something is better than 100% of nothing

Jon Sable Freelance Issue 8 1984

I’ve been watching headline after headline over the last several weeks about Bud Light’s sales down 10, 15 25% or more and for a lot of conservatives like me I find it very satisfying. The hit they have taken and will continue to take has resulted in headlines that are even more important, like this one:

In interviews with various executives, it is made clear that these companies are calculating all the costs and benefits of speaking out on a given topic. At least one company “uses an internal scoring system to determine if, and when, it makes sense for the company to comment on matters that may offend some of its customers and employees or affect its brands.” In light of recent events, though, this company “reexamined an older evaluation process.”

This is all to the good and if your goal is to stop companies from jumping onto the left’s bandwagon it’s a welcome development.

But if you are thinking this is going to cause Bud light to apologize or actually go under, forget it.

There is no way they are going to do so because they rightly figure all this will do is bring down the wrath of the left establishment who while smaller are relentless and supported by traditional and social media.

Secondly they’re not sure that this will get them back the customers they’ve lost. Bud light has become a symbol of something a vast swath of the population hates and too much time has passed for this to change.

But the third reason is the biggest one, and that’s the math.

Let’s assume that Anheuser-Busch is selling 25% Less Bud light then they did a year ago, that still means that they are selling 75% of the beer they were selling.

Now that 25% drop is a big deal when all that beer is already in the loop, but now enough time has passed so AB could cut production so you don’t have 1 out of every four bottles of Bud Light going bad.

Does that mean less profits, well sure. When you sell 75% of what you were selling a year ago that hurts your bottom line. Particularly if you’re producing 25% more of a product then you need.

But if you’re selling 75% of what you were a year ago and PRODUCING 75% less then you’re still making that profit on that 75% and not taking the loss on excess production and labor.

Would they rather be selling what they were before? Sure they would , but I think these guys aren’t going to take chances and let’s face it there are plenty of companies who would kill to have the level of sales that 75% of Bud Light’s former sales are.

Yeah we’ll still have fun headlines and even great stories like this:

The cousins founded Appalachian Mountain Brewery (AMB) in 2011 in their early 20s. They entered a partnership with the Craft Brew Alliance and eventually became part of Anheuser-Busch’s craft beer portfolio. AMB became known as the first brewery in Boone.

Recently, AMB became the first craft brewers to ever buy themselves back from Anheuser-Busch in a move that signals a win for the little guy in the beer circuit and another step forward for the state’s beer scene. Asheville has one of the highest amounts of breweries per capita in the U.S.

But the reality is that Bud Light as a brand isn’t going to die, it will be smaller and make less than it did, but it will still be alive and make a profit, just not as big as they used to.

As Ace Rothstein said at the end of the Movie Casino:

But in the end I wound up right back where I started. I could still pick winners and I could still make money for all kinds of people back home. So why mess up a good thing? So That’s that.

The most dangerous thing in the world is an excuse.

Peter Ingemi

If you are a person who pays attention the recent stories of some Ukrainian units having historically Nazi badges is no revelation. The great Mark Felton did a video on it a while back and it was known that many Ukrainians welcomed the Nazi as liberators from the Soviets who had starved and killed them for decades.

Don Surber did an excellent piece on the subject on his substack account ( that you should subscribe to) talking about the subject. I’m not going to dive into the whole piece, although it is certainly worth your time, but for the purposes of this piece just two paragraphs and the final sentence in the second is what we’ll quote

The newspaper said, “Factions from the Organization of Ukrainian Nationalists and its insurgent army fought alongside the Nazis in what they viewed as a struggle for Ukrainian sovereignty. Members of those groups also took part in atrocities against Jewish and Polish civilians. Later in the war, though, some of the groups fought against the Nazis.”

Some. So not all the Ukrainians wanted the Nazis out. The choice between Nazi occupiers and Soviet occupiers was a tough call because Stalin had starved 6 million Ukrainians a few years earlier in the Holodomor. The older I get, the more I realize how often there are no good guys.

emphasis mine

The moment I read those paragraphs I instantly thought of the admonition of Christ at the sermon on the mount:

But rather, love your enemies and do good to them, and lend expecting nothing back; then your reward will be great and you will be children of the Most High, for he himself is kind to the ungrateful and the wicked. Be merciful, just as (also) your Father is merciful.

“Stop judging and you will not be judged. Stop condemning and you will not be condemned. Forgive and you will be forgiven. Give and gifts will be given to you; a good measure, packed together, shaken down, and overflowing, will be poured into your lap. For the measure with which you measure will in return be measured out to you.”

Luke 6:35-38

And this passage from Paul’s letter to the Romans:

Well, then, are we better off? Not entirely, for we have already brought the charge against Jews and Greeks alike that they are all under the domination of sin, as it is written: “There is no one just, not one, there is no one who understands, there is no one who seeks God. All have gone astray; all alike are worthless; there is not one who does good, (there is not) even one.

Their throats are open graves; they deceive with their tongues; the venom of asps is on their lips; their mouths are full of bitter cursing. Their feet are quick to shed blood; ruin and misery are in their ways, and the way of peace they know not. There is no fear of God before their eyes.”

Romans 3: 9-18

Why, because of grievance.

Russia believes, (even if others don’t) that they have legit grievances against Ukraine and even legit fears (Hey if you were invaded by Napoleon & Hitler you might have some fears too).

Ukraine believes that they have legit grievances against Russia both current (the invasion) and historical (millions starved by the USSR in the 30’s etc) ones as well. The actual invasion is of course the easiest grievance to understand but it’s also the reason why Ukraine isn’t all that anxious to go to the table to negotiate.

But the reality is that this is not unique. China has grievances against Japan and the west, The west have grievances against China, all kinds of people have all kinds of grievances against everyone else and if you are willing to go back far enough in history you can find grievance. John Cleese might have been joking about how England should demand reparations for being invaded but that really illustrates the point that Surber is making if you look at history very often there are no good guys and that’s why Christ message to forgive and love your enemies is so important because by doing so you don’t hold onto grievance.

Holding onto grievance, on a personal, or family, or clan, or race, or state, or national level always leads to something horrible in the end, because you don’t allow an evil, either real or perceived, to die. And even worse if you hold tightly onto it it goes on for generations even when the people involved are long dead.

Taken to it’s final extent you end up with people taking grievance for something that didn’t happen to them wanting revenge against people who didn’t do it to them.

And believe me the grifter and the demagogues are just waiting to take advantage of that kind of hatred and grievance for the sake of their own power and wealth.

When you instead release grievance, when you love your neighbor as yourself you are being like God and like Christ who famously on the cross declared:

Father, forgive them, they know not what they do.

Luke 23:34

To forgive and to let go is holy but even if you don’t do so for the sake of rightness, do so because of the price for not forgiving as the Lord’s Prayer the Our Father says:

Forgive us our trespasses as we forgive those who trespass against us.

emphasis mine

Forgiveness is the right thing, it’s also the smart thing.

Today is the 79th Anniversary of D-Day and International Treasure Mark Felton has another new video on the subject, this time about the drop of dummies to decoy the German forces:

There are very few D-Day vets still left, but long after the last one is gone Mr. Felton’s videos will be informing generations yet unborn of their deeds and the deeds of others during world war 2.

It’s not equal to the legacy as those who fought on D-Day but it’s not bad.


Apparently the folks in Haiti have had enough of Gangs and police and pols who protect them for profit and have taken matters into their own hands, rather violently:

The 14 presumed gang members under arrest were arriving at a police station in Haiti’s capital, when a group of people overpowered the police, rounded up the suspects outside and used gasoline to burn them alive.

This has continued to the point where gang members are in hiding in fear of their lives and crime has plummeted.

Coming soon to Chicago , Oakland, Minneapolis and Philly? Let’s both hope not and hope that those cities don’t reach the point where it’s considered an option.


Trump supporter Laura Loomer confronted James Comey in Illinois during a book signing event. Gateway Pundit has the details:

It’s a nice change for her going after someone who has actually done wrong rather than going after Governor Ron DeSantis in an at best unartfully and at worst blatantly false manor.

I have admit while I’m glad Loomer was restored to Twitter the way she has been alienating some conservatives you would think Musk’s move to restore her was an in-kind contribution to the DeSantis campaign.

Trump has in my Opinion been the Best record of a US president since Teddy Roosevelt if it was up to me that would be my focus.


Stacy McCain has a story that has gotten very little press concerning a couple of married elemental school principles who got a tad involved with drugs and hasn’t ended pretty although fortunately nobody has died.

You need to read the whole thing but I want to you catch his close which asks an excellent question :

The school district can’t comment, but I can. More than a month before police found Michael Griffin ranting delusionally at the local grocery store, they went to their doctor because he was already suffering with delusional beliefs caused by his cocaine habit. Here’s a question: How much cocaine does it take to induce paranoid psychosis? And how could two public school employees afford such an expensive addiction?

A cocaine habit is not cheap, and you’ve got to be doing it pretty heavily — like, the Eagles on tour in 1977 — to reach the point where you’re in a grocery store parking lot babbling paranoid gibberish with a pistol in your pocket. How were the Griffins able to do this much coke while functioning as elementary school principals and nobody even noticed?


Finally while I was writing this post I saw Dallas Jenkins finally made a public response to the gay flag controversy that has been dogging the show for a week. It is a first rate response which I’ll post here:

His basic response was he hire crew or cast based on belief or lack thereof nor does he police people’s workspaces as long as they do their job and are committed to the show, nor does he police their social media, although there was a suggestion that temperance and judgement be used in some responses that were made online, which given the crowd funding nature of the show would be wise.

His bottom line is feel free to make up your own mind but he’s going to do what he does the way he does it because he’s not doing any of it for us per se but for God

As Gamaliel once noted time will tell who this work is from but, as for myself his explanation is good enough for me.

This deadly day in history

Posted: June 6, 2023 by chrisharper in Uncategorized
Tags: ,

By Christopher Harper

June 6 is the deadliest and arguably the most important date in history.

As Martha Gellhorn puts it, “It was good bombing weather.”

Most Americans know that the invasion of Normandy was launched on June 6, 1944; a total of 4,414 Allied troops were killed on D-Day itself, including 2,501 Americans. More than 5,000 were wounded. In the ensuing Battle of Normandy, 73,000 Allied forces were killed and 153,000 wounded. The battle — and especially Allied bombings of French villages and cities — killed around 20,000 French civilians.

But the carnage of June 6 goes far beyond 1944.

On June 6, 1813, the Battle of Stoney Creek [Ontario] was a turning point in the battle between American and British troops in which an English force of 700 troops defeated a U.S. force twice that size.

On June 6, 1918, the U.S. Marine Corps suffered more than 1,000 dead and wounded in the Battle of Belleau Wood [France] during World War I. Marines finally took the area from the Germans.

On June 6, 1942, the U.S. Navy’s victory over the Imperial Japanese Navy at the Battle of Midway was a turning point in World War II. All four Japanese fleet carriers were sunk—as was a heavy cruiser Mikuma.

On June 6, 1967, Israel captured Egypt’s Gaza Strip on the second day of the Arab-Israeli War. The six-day war resulted in the defeat of the Arab armies and a major reshuffling in Arab government throughout the region.

On June 6, 1982, Israel invaded Lebanon to force the Palestine Liberation Organization to lead the Levant. According to Lebanese sources, between 15,000 and 20,000 people were killed during the conflict, mostly civilians.

On June 6, 2017, the Battle of Raqqa began with an offensive by Syrian democratic forces to capture the city from the Islamic State.

Although the date included a variety of military battles, a few good things happened on June 6.

On June 6, 1978, for example, ABC News launched 20/20, which became a well-watched venue for news and entertainment. I spent nine good years there as an investigative producer. Alas, today’s program limps along with reports about meaningless subjects.