The First Step Toward Recovery is Admitting You Have a Problem

Posted: August 4, 2022 by datechguy in Uncategorized

One of the problem with the woke world and giving into it is that if you are in an industry where the use of your product is voluntary people may choose to go elsewhere.

Take Aunt Jemima Pancake mix

For over 100 years that Aunt Jemima brand and image sold pancake mix all over the country. It was a good pancake mix (I prefer Hungry Jack myself but it’s not available locally).

Then a few years back the woke mob decided that the Aunt Jemima image with the kerchief on her head was too slavish so the company gave in and removed the kerchief from the label.

Then a few years later the image itself was deemed offensive because God forbid people buy pancake mix with the image of a black woman on it, so the image went away and just the Aunt Jemima brand remained.

Then finally last year the company noting that the woke mob was still unsatisfied (imagine that!) just took the name Aunt Jemima off the box and replaced it with Pearl Milling Company.

I can’t speak for others but that was the last straw for me. I haven’t box a box of it since. Fortunately there are plenty of other brands of pancake mix available so when I want pancakes that’s what I buy.

Well apparently plenty of other people must be doing the same thing because when I went to the store today knowing I needed pancake mix I was looking though my choices when I noted that the Pearl Milling Company box had a little addition in the lower right corner. A small section that declared it was the same mix as Aunt Jemima.

It was a very thing, couldn’t be more than a couple of inches but there were those dreaded words Aunt Jemima for all the world to see.

I’m guessing that the good folks at Pearl Mill are slowly figuring out that for the sake of the woke mob, who is likely buying organic mixes anyways they tossed aside a trusted brand name that had built said trust for generations and alienated a bunch of people who are sick of cancel culture and folks who declare that righteousness at the expense of others.

It’s a small start, but you can’t walk before you run I look forward to the day when they decide they want my business back and the Aunt Jemima brand name is back on the box where it belongs.

I suggest they don’t wait too long however. Because once we folks who took a hike develop a brand loyalty to a different mix it’s game over.


  1. Sailorcurt says:

    It think it’s already game over. There’s a saying I’ve heard many times in my life. You can pull out the nail but the hole is still there.

    They can put the brand names back on, they can reinstate the logos, they can repudiate their support for woke cancel culture, but the damage is already done. Many people (probably most) who abandoned them when they took those actions will not come back when they pull out that nail. The hole is still there.

    It will never cease to amaze me how many corporate entities will throw their customer base under the bus to appease a very vocal but tiny minority who probably aren’t now nor ever will be customers…and then act surprised when it negatively affects their bottom line.

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