Archive for the ‘business’ Category

Disney has another flop on its hands

Posted: July 30, 2023 by John Ruberry in business, entertainment, media, News/opinion
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By John Ruberry

“There it is, dear,” I whispered to Mrs. Marathon Pundit last Sunday during the seemingly endless parade of movie trailers as we awaited Oppenheimer (great film, by the way), at AMC Village Crossing in Skokie, Illinois last Sunday, “that is Disney’s next flop.” 

“That” was Haunted Mansion, which is yet another movie based on a Disney theme park attraction. Disneyland, Walt Disney World, and Tokyo Disneyland all have Haunted Mansions. The last time I was visited Disney World, Little Marathon Pundit and I went on the Haunted Mansion ride, way back in 2001, neither of us were impressed. 

And do you know what? Barring an unexpected flocking to the Haunted Mansion movie turnstiles, I have already been proven right about the film, which stars LaKeith Stanfield Tiffany Haddish, and Owen Wilson, and it includes appearances by Jamie Lee Curtis and Danny DeVito.

Disclosure: Other than the below trailer, I haven’t seen Haunted Mansion, nor the 2003 Disney film, The Haunted Mansion, which starred Eddie Murphy. Nor do I ever intend to see either. However, I might take a look at Muppets Haunted Mansion, a Disney Halloween television special which first aired in 2021.

You know when a movie is in trouble when a two-minute-long trailer can’t make it look appealing.

The Murphy vehicle made money, but it was critically panned. The new Haunted Mansion is currently receiving a 41 percent Tomatometer at Rotten Tomatoes. 

Here is the opening sentence of Manohla Dargis’ New York Times review: “There is a mansion, it is haunted, boo, blah, the end.”

Disney’s woke remake of Hans Christian Andersen’s The Little Mermaid, which featured an African American Ariel, at best will make a modest profit for the studio. Other recent House of Mouse family-oriented flops include Elemental, Strange World, and Lightyear. The latter includes a same-sex kissing scene.

Back to the new Haunted Mansion: Its director, Justin Simien, who is African American makes note of the setting of the movie, New Orleans. “I felt it was really important for the lead to be Black, because this is set in New Orleans and it’s an 85% Black town,” Simien told Yahoo Entertainment. Adding, “I wanted to make [the movie] as Black as I can because that’s New Orleans.” Oh, while New Orleans has been a majority African American town for decades, it is currently has roughly a sixty-percent Black population. 

Okay, Simien and Disney can make any kind of movie it wants. But instead of focusing on a movie that is “as Black as I can,” why not, instead produce a movie with a compelling storyline and great performances from actors, regardless of their race? While it’s impossible for any entertainment endeavor to please everyone, even with family-oriented projects, why not try to attract as many people as possible?

In defense of New Orleans, it is widely considered to be the most haunted city in America–again, regardless of race, so it is a good choice for the setting of Haunted Mansion.

Does Disney want to keep making bombs? It appears that it does.

Next year, in yet another remake, a live action version of Snow White will hit theaters. In the Grimm Brothers tale, the authors make it clear that Snow White had “skin white as snow, lips red as blood, and hair black as ebony.” A Hispanic woman will play the lead in the 2024 film. As for her seven dwarves, they’ve been recast with a multi-racial group of six men of average height–with just one dwarf to aid her in her struggles, which presumably will include battling the patriarchy, represented by the Huntsman, and maybe every once in a while, the Evil Queen. And in the new Snow White, will we learn why the Queen turned evil? I’m predicting the patriarchy will be at fault. Oh, don’t forget that Huntsman.

Walt Disney had many gifts, and a crucial one that made his studio a success is that he knew time-tested stories were also solid material for movies, which is why Walt made animated versions of classic fairy tales, including Sleeping Beauty, Cinderella, and of course, Snow White and the Seven Dwarves. And Walt didn’t rehash the same movies.

Contemporary Disney movies are diverse in casting, but not diverse in regard to imagination.

What’s next, besides a new Snow White, for Disney’s movie wing?

Back to Dargis’ New York Times review:

She looked back to NY Times critic Elvis Mitchell’s rundown of the Murphy Haunted Mansion, where he wrote that it was “only a matter of time before Parking Lot: The Movie and People-Mover: The Motion Picture” would hit the local cineplex. Well, that hasn’t happened. Yet.

On the other hand, there are over 150 Grimm Brothers tales, most of which haven’t been made into feature films.

Oh, one more idiotic thing about the new Haunted Mansion. Why was it released in July, instead of October? You know, when Halloween is? I know what stupid looks like–it has big mouse ears.

Meanwhile, the Sound of Freedom, made with a modest budget, is a financial success.

John Ruberry regularly blogs at Marathon Pundit.

Bud Light, CMT boycotts betray a New York problem

Posted: July 23, 2023 by John Ruberry in business, culture, media, News/opinion, opinion/news, politics
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By John Ruberry

Another company, this time the CMT Network, finds itself in trouble by angering its base by going woke. Now both are facing boycotts. The Bud Light one has been devastating for what until recently was America’s best-selling beer.

Last week, CMT, whose core audience comprises of country music listeners, pulled the video for Jason Aldean’s “Try That in a Small Town.” The song, which was released in May with no controversy, decries the pro-criminal sentiments celebrated in big cities, like New York City, where CMT is headquartered, and it shows BLM and Antifa riot news clips as Aldean croons.

That was too much for CMT. 

Country music fans lean right. I am one of them, although I favor the Americana genre over mainstream country. Country listeners are likely to be the men and women who repair your car, service your air conditioner, or build your home. They may not have Ivy League degrees like Bud Light’s vice president of marketing, the on-leave Alissa Heinerscheid, but these “deplorables” are not dopes. And they aren’t Manhattan-style know-it-alls. 

I imagine, until the Heinerschied-led marketing debacle with trans influencer Dylan Mulvaney, many country music fans drank Bud Light. 

As of this writing on the evening of July 23, Aldean’s “Try That in a Small Town” is the number one song on iTunes and it has been viewed 15 million times on YouTube. 

For Friday’s CMT Music 12 Pack Countdown, Aldean’s massive hit was not among the dozens of songs nominated for the final cut. 

Clearly, CMT is as out of touch with its consumers as much as Anheuser-Busch and Bud Light are.

CMT has Nashville offices but as I mentioned earlier, it is based in New York. Anheuser-Busch has its headquarters where it was founded 171 years ago, in St. Louis, although it is now owned by Belgian firm InBev. 

But Anheueser-Busch’s marketing offices are in Manhattan, where Heinersheid lives.

Would things be different now for Anheuser-Busch if Heinerscheid and her marketing geniuses were instead based in St. Louis? And while no one is coming forward from CMT claiming credit for pushing the “kill” button on Aldean’s video, my guess is that the decision came from someone at their New York headquarters. 

The anger that brought forth the Bud Light and CMT boycotts are byproducts of elites who are isolated from the consumers they are supposed to be experts on. 

Can these brilliant minds do their jobs from places like St. Louis? Nashville? Of course, they can. As they can in Cincinnati, Billings, and Oklahoma City. You know, medium-sized cities. To be sure, they’re not Aldean-favored small towns, but these other cities are filled with less sophisticated types than the “betters” that you find in New York City.

Oh, there are telephones, computer lines in those smaller cities. And there is this thing called Zoom.

However, Bud Light did farm out the Mulvaney campaign to an advertising agency thousands of miles from Manhattan.

It was to a firm based in suburban San Francisco.

John Ruberry, who regularly blogs at Marathon Pundit, was a bachelor’s degree in advertising from the University of Illinois at Urbana-Champaign. He’s pictured here at Penn Station (correction Grand Central Station) in New York.

Disney’s Fahrenheit 2023

Posted: June 11, 2023 by John Ruberry in business, entertainment, media, News/opinion, opinion/news, politics
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By John Ruberry

Ray Bradbury in a way predicted Disney’s latest outrageous move.

Bradbury’s Fahrenheit 451, published in 1953, is a dystopian novel that is overshadowed by two other great 20th century works about an unpleasant future, Brave New World and 1984. Fahrenheit 451’s lead character is Guy Montag, a fireman, only in Bradbury’s world, buildings are fireproof; Montag and other firemen are dispatched to homes to burn books. Nearly of them. Only comic books are permitted in that unhappy future. 

Michiko Kakutani, in a New York Times career appraisal written on the day after Bradbury’s death in 2012, remarked that Fahrenheit 451 “is at once a parable about McCarthyism and Stalinism, and a kind of fable about the perils of political correctness and the dangers of television and other technology.” Yep, Kakutani said “political correctness,” the term for “woke” from that not-too-distant time.  In a 1994 interview Bradbury, in very blunt language even for the 1990s, attacked that PC culture while discussing Fahrenheit 451. “Political correctness is the real enemy these days,” he said. “The black groups want to control our thinking and you can’t say certain things. The homosexual groups don’t want you to criticize them. It’s thought control and freedom of speech control.”

In a memorable passage from Fahrenheit 451, Montag’s boss explained–without government involvement mind you–how books became toxic. 

The bigger your market, Montag, the less you handle controversy, remember that! All the minor minor minorities with their navels to be kept clean. Authors, full of evil thoughts, lock up your typewriters. They did. Magazines became a nice blend of vanilla tapioca. Books, so the damned snobbish critics said, were dishwater. No wonder books stopped selling, the critics said. But the public, knowing what it wanted, spinning happily, let the comic books survive. And the three-dimensional sex-magazines, of course. There you have it, Montag. It didn’t come from the Government down. There was no dictum, no declaration, no censorship, to start with, no! Technology, mass exploitation, and minority pressure carried the trick, thank God. Today, thanks to them, you can stay happy all the time, you are allowed to read comics, the good old confessions, or trade journals. 

Last week, Hollwood Elsewhere noticed the omission of the “N-word” from the Gene Hackman classic police thriller The French Connection from the Criterion Channel streaming service. The use of the racial slur helps define Hackman’s character, Popeye Doyle, as a great cop but a flawed man. 

Not as controversially, Doyle regularly refers to two French criminals as “Frog 1” and “Frog 2.” Those ethnic putdowns remain in the film. So does the iconic scene of Hackman gunning down Frog 2 on a set of stairs. For now, at least. 

It’s widely believed that Disney, which owns the rights to The French Connection, is behind the stealth editing. To use Bradbury’s words, “It didn’t come from the Government down.”

Disney of course has gone full-blown woke in recent years, the outrage prior to this one, from last month, involved a mustachioed man wearing a dress and eye shadow, a fairy godmother’s apprentice named Nick, greeting guests, including children, at the Bibbidi Bobbidi Boutique at Disneyland. Before that, Disney’s prior woke atrocity there was an anti-white people song performed in the Disney+ children’s series, The Proud Family.

Disney’s theme parks are supposed to be “the happiest place on earth.” That’s it? Humans are only about happiness?

Back to Bradbury and Fahrenheit 451:

You must understand that our civilization is so vast that we can’t have our minorities upset and stirred. Ask yourself, what do we want in this country, above all? People want to be happy, isn’t that right?

We won’t be happy, I believe, as dumbed down dolts.

The entertainment industry, a fortress of the left, constantly reminds us, especially during award ceremonies, that they are the vanguard for free expression. Sure, a censoring of the “N” word doesn’t seem like a noble hill to die on but remember the dystopian world of Bradbury’s Fahrenheit 451. The slippery slope began in order to placate a few people who were offended.

Why stop with the “N” word? What about the French Connection’s Frog 1 and Frog 2? Smoking in movies? And what Donald Trump’s cameo in Home Alone 2?

Viewers might get triggered.

Don’t laugh about that Trump scene. The star of Home Alone 2, Macaulay Culkin. wants the Trump bit cut. And he’s not alone.

John Ruberry regularly blogs at Marathon Pundit.

The mainstream media was wrong about Bud Light: Boycotts work

Posted: May 28, 2023 by John Ruberry in business, culture, media, opinion/news, politics
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By John Ruberry

We’re approaching the two-month mark of the Bud Light boycott, which of course began when transgender social media, utilizing his–yes his–goofy 1950s-sitcom ditz schtick to recklessly promote Bud Light beer. 

Immediately, I was confident that this boycott had staying power, despite the increasingly irrelevant mainstream media telling its dwindling audience it did not. As Da Tech Guy himself explained, Anheuser-Busch’s problem is that Bud Light is too easy to boycott. Coors Light, Miller Lite, which taste similar–assuming that light beers have a distinguishable taste–are usually available in the same liquor stores, supermarkets, bars, and restaurants. And they are all priced about the same. 

American megabrewers are selling image and personality. Beer? Not so much. And in a few days, Bud Light, after partnering with Mulvaney, torched its macho brand-building work of four decades in just a few days. “Fratty” is the word used by the now-on-leave marketing head for Bud Light, Alissa Heinerscheid. Anheuser-Busch’s non-apology from its CEO only fanned the flames. 

Bud Light’s slogan is, “Easy to drink, easy to enjoy.” And it’s easy to boycott.

I have to reach back to Monty Python’s Flying Circus to find a worse marketing campaign. 

Boss (John Cleese character): Now, let’s have a look at the sales chart (indicates a plummeting sales graph). When you took over this account, Frog (Eric Idle character), Conquistador was a brand leader. Here you introduced your first campaign, “Conquistador Coffee brings a new meaning to the word vomit.” Here you made your special introductory offer of a free dead dog with every jar, and this followed your second campaign “the tingling fresh coffee which brings you exciting new cholera, mange, dropsy, the clap, hard pad, and athlete’s head. From the House of Conquistador.”

Yeah, I know, Bud Light’s Mulvaney campaign hasn’t been, so far, as awful for Anheuser-Busch as it was for the fictional Monty Python coffee brand. But sales of the beer continue to slide. Last week, by way of a $15 mail-in rebate, A-B started giving the beer away, because, unlike wine and hard liquor, beer has a brief shelf-life. 

So, yes, boycotts can be effective. 

But we were told by the mainstream media that boycotts don’t work.

Here a few examples of that wrongness:

Six weeks ago, ABC News’ Max Zahn and Kiara Alfonseca cautioned us about boycotts, “However, the campaigns rarely succeed in hurting a company’s sales or influencing its decision making.”

Around that same time, Patrick Coffee (no relation to Python’s Conquistador Coffee) of the Wall Street Journal, while citing other experts, opined that about the Bud Light boycott that “such campaigns often have failed to deliver a meaningful blow.” (Paid subscription might be required to access the link.)

Citing “research,” and of course falling back on “experts,” Becky Sullivan of NPR warned us “that other social media-fueled boycotts were short-lived.”

So where are the finger-waving fact-checkers? Why haven’t these articles been revised?

Meanwhile, Target is facing a boycott over its prominent promotions of “tuck-friendly,” that is, male-genitilia-hiding, swimsuits, as well as arguably promoting the trans agenda to children. It has lost $10 billion in market valuation since a boycott began against Target. 

Such a move is now called “Bud Lighting.”

This won’t be the last time that I say, when you get woke you go broke.

And it won’t be the last time I point out instances where the mainstream media was wrong.

John Ruberry regularly blogs at Marathon Pundit.

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