Posts Tagged ‘wokeness’

By John Ruberry

After years of calling out the outrages and absurdities of political correctness and its successor, wokeness, I still manage to be regularly shocked. Yesterday I stumbled across a box while grocery shopping that boasted, “Ultra concentrated Tide–turn to cold to use 90 percent less energy***.”

Yes, even laundry detergent has gone woke. 

Okay, who wants to save money?

Pretty much everyone. 

However, when you look at the triple asterisks–you mean one isn’t enough?–you learn about the cold water claim, according to Tide, it occurs “on average when switching from hot to cold water.”

What if you mostly use warm water laundry washes?

Tide’s propagandistic green marketing push goes back to 2021. The ultimate goal of Tide, which is owned by Proctor & Gamble, is to “save the planet.”

Of course, it is.

When Mrs. Marathon Pundit and I purchase detergent, we look for fair prices, which means we don’t buy overpriced Tide, but more importantly, we want soap that cleans our clothes without damaging them. 

That’s all. We are modest folks.

The Marathon Pundit household is confident that the fate of Earth is not connected to our choice of laundry detergent.

As for Tide, it has a sustainability page on its website, where among other things, Tide claims people washing their clothes can “get great results, no matter the water temperature. Tide is specially designed to give you the best clean in every wash, even in cold water. Tide even cleans better in cold water than the bargain brand does in warm.”

Sorry I don’t believe it.

I have reasons to be skeptical of overreaching claims, as I am old enough to remember being told that carbon emissions would lead to a new ice age. That is, until I was lectured by my “betters” that carbon emissions would lead to global warming and the melting of the polar ice caps, as soon as the last decade. Al Gore predicted that last one. Yes, he did–don’t believe the lying fact-checkers.

Not only am I skeptical of leftist claims, but I am also doubly so of marketers’ claims.

As a liberated 21st century male, I do a lot of our family’s laundry. Unless a fabric is super-delicate, most of what I wash is–sorry Tide–done in warm water. Our clothes come out cleaner and there is no soap residue, as is usually the case when, against my better judgement, I wash clothes in cold. With whites I use the hot water cycle.

But Tide tells us cold water is better.

Hogwash.

Oh, my guess is that the marketing geniuses with Tide are out-of-touch rich slobs who have hired help handling their laundry chores.

If you are squeamish, you may want to skip the next three paragraphs.

I’m a runner and I run about 40 miles a week. Athletes’ foot and jock itch, usually caused by the ringworm fungus, is something I have to cope with every summer. The best way to eliminate this pernicious fungus is to wash infected garments in hot water. You hear that, Tide? Color garments might get damaged by hot water, yes, but apple cider vinegar soaking for infected color garments is great way to kill fungus.

Let’s stick with white socks. And if you had any doubts, now you know why athletes wear white socks.

Not only is cooler water, both cold and warm, ineffective in killing fungus, washing in such temperatures runs the risk of spreading the fungus to other garments. Oh, if you have a significant other who you share a bed with and you are infected with a fungus skin rash, and then your partner pulls a sheet from you as you are sleeping, guess who might acquire that rash? Even after your bedsheets go through a full cycle of a cold or warm water wash.

Oh, I’ve unknowingly put on infected clothes months after a failed wash, and guess what happened?

Let’s just say fungi are survivors.

Once again, Tide, I buy laundry detergent to clean our clothes. My way. Without wokeness, haughtiness, and without soap stains and the spread of fungus.

Back to bed sheets: Hot water washes, not cold or warm, kill bed bugs.

And finally, I don’t believe Tide’s claim that using cold water while washing clothes and bed sheets consumes “90 percent less energy.” I’ve been lied to way too many times.

Use Tide detergent. Save the planet. Get bitten by bed bugs. Spread fungal infections.

John Ruberry regularly blogs at Marathon Pundit.

By John Ruberry

“There it is, dear,” I whispered to Mrs. Marathon Pundit last Sunday during the seemingly endless parade of movie trailers as we awaited Oppenheimer (great film, by the way), at AMC Village Crossing in Skokie, Illinois last Sunday, “that is Disney’s next flop.” 

“That” was Haunted Mansion, which is yet another movie based on a Disney theme park attraction. Disneyland, Walt Disney World, and Tokyo Disneyland all have Haunted Mansions. The last time I was visited Disney World, Little Marathon Pundit and I went on the Haunted Mansion ride, way back in 2001, neither of us were impressed. 

And do you know what? Barring an unexpected flocking to the Haunted Mansion movie turnstiles, I have already been proven right about the film, which stars LaKeith Stanfield Tiffany Haddish, and Owen Wilson, and it includes appearances by Jamie Lee Curtis and Danny DeVito.

Disclosure: Other than the below trailer, I haven’t seen Haunted Mansion, nor the 2003 Disney film, The Haunted Mansion, which starred Eddie Murphy. Nor do I ever intend to see either. However, I might take a look at Muppets Haunted Mansion, a Disney Halloween television special which first aired in 2021.

You know when a movie is in trouble when a two-minute-long trailer can’t make it look appealing.

The Murphy vehicle made money, but it was critically panned. The new Haunted Mansion is currently receiving a 41 percent Tomatometer at Rotten Tomatoes. 

Here is the opening sentence of Manohla Dargis’ New York Times review: “There is a mansion, it is haunted, boo, blah, the end.”

Disney’s woke remake of Hans Christian Andersen’s The Little Mermaid, which featured an African American Ariel, at best will make a modest profit for the studio. Other recent House of Mouse family-oriented flops include Elemental, Strange World, and Lightyear. The latter includes a same-sex kissing scene.

Back to the new Haunted Mansion: Its director, Justin Simien, who is African American makes note of the setting of the movie, New Orleans. “I felt it was really important for the lead to be Black, because this is set in New Orleans and it’s an 85% Black town,” Simien told Yahoo Entertainment. Adding, “I wanted to make [the movie] as Black as I can because that’s New Orleans.” Oh, while New Orleans has been a majority African American town for decades, it is currently has roughly a sixty-percent Black population. 

Okay, Simien and Disney can make any kind of movie it wants. But instead of focusing on a movie that is “as Black as I can,” why not, instead produce a movie with a compelling storyline and great performances from actors, regardless of their race? While it’s impossible for any entertainment endeavor to please everyone, even with family-oriented projects, why not try to attract as many people as possible?

In defense of New Orleans, it is widely considered to be the most haunted city in America–again, regardless of race, so it is a good choice for the setting of Haunted Mansion.

Does Disney want to keep making bombs? It appears that it does.

Next year, in yet another remake, a live action version of Snow White will hit theaters. In the Grimm Brothers tale, the authors make it clear that Snow White had “skin white as snow, lips red as blood, and hair black as ebony.” A Hispanic woman will play the lead in the 2024 film. As for her seven dwarves, they’ve been recast with a multi-racial group of six men of average height–with just one dwarf to aid her in her struggles, which presumably will include battling the patriarchy, represented by the Huntsman, and maybe every once in a while, the Evil Queen. And in the new Snow White, will we learn why the Queen turned evil? I’m predicting the patriarchy will be at fault. Oh, don’t forget that Huntsman.

Walt Disney had many gifts, and a crucial one that made his studio a success is that he knew time-tested stories were also solid material for movies, which is why Walt made animated versions of classic fairy tales, including Sleeping Beauty, Cinderella, and of course, Snow White and the Seven Dwarves. And Walt didn’t rehash the same movies.

Contemporary Disney movies are diverse in casting, but not diverse in regard to imagination.

What’s next, besides a new Snow White, for Disney’s movie wing?

Back to Dargis’ New York Times review:

She looked back to NY Times critic Elvis Mitchell’s rundown of the Murphy Haunted Mansion, where he wrote that it was “only a matter of time before Parking Lot: The Movie and People-Mover: The Motion Picture” would hit the local cineplex. Well, that hasn’t happened. Yet.

On the other hand, there are over 150 Grimm Brothers tales, most of which haven’t been made into feature films.

Oh, one more idiotic thing about the new Haunted Mansion. Why was it released in July, instead of October? You know, when Halloween is? I know what stupid looks like–it has big mouse ears.

Meanwhile, the Sound of Freedom, made with a modest budget, is a financial success.

John Ruberry regularly blogs at Marathon Pundit.

By John Ruberry

The left has a new mantra. Well, they always have a new one. And their newest mantra is, “The right doesn’t know the meaning of the word ‘woke.'” 

As far as I can gather, the earliest use of “woke” was by African American musician Lead Belly, who added “stay woke” in an afterword of his recording of “Scottsboro Boys,” which was about the injustices faced by nine black youths accused of raping two white women in 1931. 

First, a brief side note: This is the second post in a row of mine at Da Tech Guy where Lead Belly gets a mention.

But words often change meanings. For instance, centuries ago “garble” meant “to sift.” In the spice trade “garbling” was the process of removing impurities from spices. Over time, “garble” evolved into meaning confusing, unclear, and yes, impure. For instance, someone might say, “I couldn’t understand the voicemail message you left for me, it was garbled.”

The definition of woke has similarly evolved. It appears woke made a reappearance in the public dialogue in 2016 after the police shooting of Michael Brown in 2016, but by 2020, conservatives had adopted and co-opted the word. People who are woke–this is my take–are rigidly beholden to far-left political beliefs and they will use mob action to enforce their viewpoints.

“Politically correct,” a term that emerged from the left, was similarly co-opted by the right, so liberals dropped it years ago. 

The word woke is a much more serious problem for the left, which is why libs, in a futile effort, are trying to reclaim it, or at least neutralize its meaning. After all, woke is an unpleasant word with only four letters and just one syllable, it is better suited for our contemporary sound bite and pithy headline culture, compared to the more cumbersome “politically correct.” Over the past week leftist journalists, an intellectually incestuous lot, pushed back. An opening to them was given by Bethany Mandel, the co-author of the best seller Stolen Youth, which is about the dangers of woke culture. Last week, in an interview captured on video–one that went viral–Mandel suffered, in her words, “a momentary brain freeze,” and she wasn’t able to clearly answer a question about the definition of woke.

But shortly afterwards on Twitter, Mandel was able to clarify what woke means.

“A radical belief system suggesting that our institutions are built around discrimination,” Mandel Tweeted last week, “and claiming that all disparity is a result of that discrimination. It seeks a radical redefinition of society in which equality of group result is the endpoint, enforced by an angry mob.”

Since Mandel’s verbal misstep, leftist writers have attacked the woke word. In MarketWatch, Rachel Koning Beals has tried to dial back the new meaning of woke–as has Ross Douthat in the New York Times.

Just now, as I was finishing up this entry, I watched as Jen Psaki, in the premiere airing of her MSNBC show declare, “Republicans have gone all-in on their anti-wokeness.” Psaki, a smug know-it-all, then presented a one-sided view of Mandel’s “momentary brain freeze.”

All but admitting defeat in the word war, Matthew Cooper in Washington Monthly says the word needs to be disposed. The headline of his article is, “Let’s retire the word ‘woke.'”

Too late!

The legacy media is up woke creek without a paddle.

Gov. Ron DeSantis has often said, “Florida is where woke goes to die” and vows that “we will never, ever surrender to the woke mob.”

This month two woke mobs attacked in California. The Federalist Society invited a US Appeals judge, Kyle Duncan, who was appointed to the bench by Donald Trump, to speak at the Stanford Law School. Only the mob, the led by the school’s diversity, equity, and inclusivity dean, Tirien Steinbach, all but prevented the judge from speaking. Diversity to the left hasn’t meant diversity of opinion for years.

Shortly afterwards, the dean of the Stanford Law School, Jenny Martinez, apologized for the beastly misbehavior Duncan received, which led another woke mob to disrupt her lecture hall.

In my opinion, outside of the ten percent or so of the populace who is indeed woke, no one can argue that such boorish antics are justifiable.

As is also the case of the second California campus woke outburst, when Turning Point USA’s Charlie Kirk spoke at the University California, Davis. “Black-clad goons” goons is how the Daily Mail described the protesters who pepper-sprayed attendees and smashed windows at the hall where Kirk spoke.

Kirk’s UC Davis address is available in podcast form. Unlike Duncan, Charlie was permitted to speak. And in his opening remarks, Kirk vowed, “Tonight, you’re going to see that anyone who disagrees with me tonight is not just allowed–but is encouraged to go ask [me] a question.” Kirk even called for his dissenters to head to “the front of the line.”

Now, that’s what I call diversity.

Those leftist protesters–I believe it’s fair to call them rioters–were probably egged on by a woke Sacramento Bee opinion columnist, Hannah Holzer, who, in a since retracted claim, said Kirk “called for the lynching of trans people.” In his remarks that evening at UC Davis, Kirk responded, “That is a lie. I have never done that,” adding, I’ve always been clear about peaceful activism.”

The unpeaceful ones that night at UC Davis were the members of the woke mob.

The great majority of Americans don’t have politics on the top of their informational diet. But this truly silent majority, the ones who decide the outcome of elections, is aware of the evils of leftist violence, intimidation, misinformation and censorship. And now there is an ugly word for that and more that is now entrenched in the mainstream conversation.

“Woke” is that word.

To my conservative writers and influencers: The other side has betrayed a weakness and a fear. They hate it when we say “woke” to decry radical policies and angry leftist mobs. What is worse than “woke?” Well, those odious things that the word describes, such as the recent outrages at Stanford and UC Davis.

Say “woke” early and often.

We will win.

John Ruberry regularly blogs at Marathon Pundit.

By John Ruberry

Deep down every wokester is weak. Just as most bullies are. You criticize a woke person and you are called a racist, a bigot, or some sort of “phobe” or another. They expect you to cower in shame afterwards.

And if you don’t?

Like the dystopia described in Ray Bradbury’s Fahrenheit 451, the editing of books deemed offensive has begun. The endgame in Bradbury’s storyline was the banning of all books. 

Last week the publisher of Roald Dahl, Puffin, announced it was editing some of his works–which include the classics Charlie and the Chocolate Factory, James and the Giant Peach, and Matilda–to remove language they deem offensive. Augustus Gloop, the gluttonous German boy in the first book, will no longer be “fat,” he’ll be “enormous.” In Matilda, “mothers and fathers” become “parents.” The bald witches in The Witches will come with a disclaimer about baldness. 

Next came the backlash.

But let’s talk about the author first. 

Dahl, who died in 1990, had slight misanthropic and even more direct anti-Semitic sentiments. At the very least he was a beast of a person. Dahl’s marriage to Hollywood actress Patricia Neal–one of my late mother’s favorite performers by the way–was tumultuous. Neal suffered a stroke while pregnant, and as she recovered, she couldn’t remember the words of many things. Dahl, a serial adulterer throughout their marriage, refused to give his wife things she asked for, including food, until she used the correct word. 

Neal’s nickname for her husband was “Roald the Rotten.”

Dahl’s publisher for much of his career was Alfred A. Knopf.

After asking Knopf that a person who was “competent and ravishing” should send him dozens of Dixon Ticonderoga pencils, Dahl was sent different ones, after his first request was laughed off. Dahl made more demands and then threatened to send his writings to a different publisher.

But instead, Knopf released the popular author. Employees of the publishing house cheered when they heard the news of Dahl’s dismissal. They fought back against a bully and won.

Salman Rushdie, who lost his sight in one eye after a recent attack, was one of the prominent writers who came to Dahl’s defense. “Roald Dahl was no angel but this is absurd censorship,” Rushdie Tweeted. “Puffin Books and the Dahl estate should be ashamed.”

Even Queen Camilla voiced her support for him.

A few days later Puffin backed off. Oh, it will still publish the edited, make that censored, versions of Dahl’s books. But the original Dahl works will also be printed. Here’s my prediction: Woke Dahl, just like the New Coke debacle several decades ago, will go down as colossal failure. Vintage Dahl will win.

Heroes are hard to find in these complicated times. But the legacy of “Roald the Rotten” has been used to fight back against another bully, the woke movement, which deems itself morally correct and beyond reproach.

John Ruberry regularly blogs at Marathon Pundit.